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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Wendy's Announces 1Q Sales Increases
Company produces ten consecutive months of positive same-store sales.
Wendy's Adds to Frescata Menu Line
For a limited time Wendy's reinvents a classic picnic favorite.
Wendy's Gives $17K to Hockey Program
Minnesota Youth Hockey will receive the donation check at tonight's Wild game.
Wendy's Heats up with New Sandwich
Chain expands use of signature, fresh-baked artisan bread.
Wendy's ads go high tech to try to grab teens' attention...
Michigan to Join Debate on Trans Fats
Michigan Rep. Lee Gonzales announces a plan to phase out trans fats by July 2008.
Wendy’s International, Inc. Announces Fourth-Quarter Same-Store Sales
December yields Wendy's seventh-consecutive positive same-store sales period and strongest monthly performance since May 2004.
Wendy's Removes Anderson's Interim Tag
Kerrii Anderson, who had been Wendy’s interim CEO and president, has been appointed to those posts on a permanent basis.
Wendy's Franchisee Implements Patented Order System
256 Operating Associates, a Wendy's franchisee in Nashua, New Hampshire, has become the first Wendy's operator to implement a recently patented order processing system known as Order Perfect.
Wendy's Partners with the American Dietetic Association
The two groups have created Mom RD, a program that will connect parents with food and nutrition experts. Wendy's is also rolling out nutrition poster in its stores.
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