Wendy's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Pizza Patron is a fast food brand leveraging Hispanic growth and expertise.
March 2014

The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.

On February 25, the new contemporary Wendy’s logo will begin appearing in Wendy’s advertising, and on product packaging, crew uniforms, new restaurant signage, menuboards, and digital assets.

The evolved logo is contemporary and iconic, as it further emphasizes the Wendy cameo...

For the third consecutive year, The International Foodservice Manufacturers Association (IFMA) recognizes four outstanding foodservice chain operators through the COEX Innovation Awards.

The winners will receive their awards during IFMA’s Chain Operators EXchange (COEX), March 3...

For a limited time, get hooked on Wendy’s Premium Fish Fillet sandwich and make every day a “Fish Fry Day.”

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices...

Craving a Double Stack with fries and value-sized soft drink? How does a DUBYUM, CRISPY, FIZZY sound? 

As America enters another year of economic uncertainty, one thing Wendy's can assure consumers of is that its value menu, originally introduced in 1989, is now completely revamped to include up to 18 menu items ranging from 99 cents to $1.99.

January 2013

What would the start of another year be without predictions? Whether analyzing politics, the silver screen, or stock markets, experts try to offer a peek at the trends we can expect in the coming year.

The restaurant industry is no different. Throughout 2012’s fourth quarter,...

December 2012

The days of dingy, dull, and outdated fast-food joints may soon be a thing of the past. Quick serves are meeting the demands of an evolving consumer base to remain competitive with the fast-casual sphere, using everything from sleek interiors with comfortable booths and flat-screen televisions...

New Yorkers saw 200 workers on strike this week at the city’s largest fast food chains, as employees at dozens of McDonald's, Burger Kings, and Taco Bells held a one day strike to call for higher wages to support their families and the right to form a union without interference.

The Wendy’s of tomorrow isn’t your parents’ fast-food joint. With an all-encompassing brand transformation program in place—which includes everything from a new logo and store design to upscale menu developments and attention-catching ad campaigns—the chain is...

Just in time for cooler temps, Wendy's new Bacon Portabella Melt cheeseburger has what it takes to make you melt. This latest offering is a savory hamburger with unexpected, superior ingredients that combine to make it Wendy's most indulgent cheeseburger yet! 

October 2012

The drive-thru operation of a quick-service restaurant may seem relatively cut and dried, but operators aren’t resting on their laurels when it comes to their outdoor business. For many brands in the industry, the drive thru can account for anywhere between 50 and 70 percent of sales...

Now that football teams across the country are facing off in the NFL’s 2012 season, which kicked off last week, many quick serves are beginning a gridiron contest of their own.

Marketing and advertising efforts designed around the NFL are an increasingly hot commodity in the...

Mike Allen is a believer in the “value menu," and not just on his restaurant menuboards. After struggling with a frustrating and costly back-office software system, the Florida operator replaced it with RTIconnect in his Wendy’s restaurants. The value-rich payback, he says, is...

Starbucks is the top quick-service restaurant brand with $87.4 million of Impact Media Value according to General Sentiment’s Q2 2012 QSR MediaMatch report.

McDonald’s ($39.4 million), Taco Bell ($38.7 million), Burger King ($37.4 million), and Chipotle ($29.5 million) round...

In January, Wendy’s CEO Emil J. Brolick told investors he had a winning recipe to revive the historic brand, as he outlined a strategy that included both a “people reboot” and a push to roll out new store prototypes.

During the company’s second-quarter earnings...

To help inspire better-for-you menu options in chain restaurants, the California Strawberry Commission last week hosted a Culinary Workshop for select restaurant chain corporate chefs,menu developers, and buyers.

The two-and-a-half day event provided an in-depth look at the field-to-fork...

The Dave Thomas Foundation for Adoption proudly announces the election of Craig Bahner to its board of trustees. Bahner is chief marketing officer at The Wendy’s Company.

"Craig is a proven leader and a welcome addition to our board," says Rita Soronen, president and CEO...

Patterson & Associates, a Louisville, Kentucky-based Wendy's franchisee, has tapped Restaurant Technology, Inc. (RTI) to implement its RTIconnect back office technology in the franchisees's 52 Wendy's locations.

Jim Hyatt, president and chief executive officer of Church’s Chicken, announced today that Robert Crews will serve as the executive vice president, chief marketing officer for Church’s Chicken. He will report directly to Hyatt.