Wendy's

Wendy’s Heats Up Value Menu

Wendy’s is now offering two new bold spice-flavored 99-cent items: the Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger.

Both the Spicy Chipotle Crispy Chicken Sandwich and the Spicy Chipotle Jr. Cheeseburger include melted Pepper Jack cheese, jalapeños, and a signature spicy sauce on top of a beef patty or a crispy chicken fillet.

2013: A Year In Review

Nine stories that shook up the limited-service industry in the last year.

Despite a year filled with turmoil in Washington, the limited-service restaurant industry showed moderate growth and promise in 2013, thanks in part to creative new ideas and products, plus another good gain from fast-casual units.

With issues such as sequestration, a payroll tax increase, the government shutdown, and the Affordable Care Act hanging over the industry, it’s perhaps not surprising that gains have only been nominal, despite employment increases and an improving economy.

Wendy’s Swaps Pretzel Buns for Brioche

Wendy’s is bringing back its Bacon Portabella Melt and serving it on a toasted brioche bun.

“We’ve made our Bacon Portabella Melt even more irresistible with a new brioche bun—the kind you’d expect a French chef to make—but at a quick-service price and convenience,” says Craig Bahner, Wendy’s chief marketing officer. “We know our new Bacon Portabella Melt on Brioche may be a mouthful to say.  But no matter how you say Brioche or Portabella, we’ll gladly serve it to you.”

In Like a Lion

Burger King, fellow quick serves go big on new-product marketing.

Burger King promoted its new Satisfries french fries with a big marketing.
Burger King jokingly changed the name of some restaurants to "Fries King" to promote its new Satisfries.

Burger King has something big on its hands, and the brand isn’t letting it fly under the radar.

Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40 percent less fat and 30 percent fewer calories than competitors’ fries. To tout the milestone, the burger brand is putting as much marketing might behind the product rollout as possible.

Cypress Represents Bryant in Wendy's Refinancing

The Cypress Group acted as the exclusive advisor to Bryant Restaurants Inc. in the refinancing of its 19 Wendy's restaurants. Bryant is a 30-year franchisee of the Wendy's system located in North Carolina and South Carolina. Cypress represented Bryant in identifying the opportunity for the refinancing, conducting a competitive process, structuring the transaction, and managing the closing. The refinancing of will be used to recapitalize current obligations, fund new unit development, and Image Activation upgrades. The financing was provided by RBS Citizens.

Wendy’s Stirs Up Drama with Pretzel Bun Soap Operas

Wendy’s recently launched Pretzel Pub Chicken sandwich is fueling the company to once again tap into the social trend of turning tweets into spoken words with a video series. This follows the successful #PretzelLoveSongs campaign for the Pretzel Bacon Cheeseburger.

As part of its Pretzel Love Stories campaign, Wendy’s used pretzel fans’ social media posts to create soap-opera style love stories. The first video releases October 16 on Facebook. The sequel will star actress and Puerto Rican singer-songwriter Roselyn Sanchez and will be released later this month.

Wendy's Pushes Pretzel Trend with Chicken Sandwich

Since July, millions of Americans have ordered Wendy’s Pretzel Bacon Cheeseburger. Now Wendy's is further fueling the nation's pretzel craze by offering the answer to every chicken lover's desire: Pretzel Pub Chicken, a hearty pub-inspired chicken sandwich served on the signature artisan pretzel bun. 

The Drive-Thru Performance Study

It used to be that speed of service was the most important part of the drive thru. But times have changed.

Fast food drive thrus are slowing down as consumers demand premium menus.
Chick-fil-A averages a whopping 6.09 cars in its drive thru at any given time. chick-fil-a / Stanley Leary

Since the advent of the modern quick-service drive thru—some would say in the early 1970s, though the idea of a pick-up window has been around for much longer—operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations throughout the years, from wireless headsets and order-confirmation boards to dual lanes and pre-sell signage, have created a better drive thru capable of handling the 60–70 percent of business that now loops the exterior of most quick-service restaurants.

It Takes Two to Tango: Wendy's Reintroduces Favorite

Wendy’s celebrated the much-anticipated return of two favorites – Wendy’s Flatbread Grilled Chicken sandwiches and fall television shows – at its Ultimate Premiere Party in Los Angeles on September 16. Wendy’s partnered with professional dancer and author Cheryl Burke to host an exclusive viewing party for the premiere of her fall TV show and to celebrate the comeback of Wendy’s Flatbread Grilled Chicken sandwiches.

 

Wendy’s Brings Back Crowd Favorite

In response to consumers’ pleas, Wendy’s is bringing back its Flatbread Grilled Chicken sandwiches for a limited time. First introduced in late March, Wendy’s Flatbread Grilled Chicken sandwiches redefined grilled chicken by layering bold flavor inside a toasted, multi-grain artisan flatbread. The reintroduction of Flatbread Grilled Chicken sandwiches comes at a time when consumers are looking for exciting flavors that are anything but flat.

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