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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
NPD: Consumer Habits Shouldn’t Stop Brand Innovation
Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more tha...
Wendy’s Heats Up Value Menu
Wendy’s is now offering two new bold spice-flavored 99-cent items: the Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger.
Wendy’s Swaps Pretzel Buns for Brioche
Wendy’s is bringing back its Bacon Portabella Melt and serving it on a toasted brioche bun.
Cypress Represents Bryant in Wendy's Refinancing
The Cypress Group acted as the exclusive advisor to Bryant Restaurants Inc. in the refinancing of its 19 Wendy's restaurants.
Wendy’s Stirs Up Drama with Pretzel Bun Soap Operas
Wendy’s recently launched Pretzel Pub Chicken sandwich is fueling the company to once again tap into the social trend of turning tweets into spoken wo...
Wendy's Pushes Pretzel Trend with Chicken Sandwich
Since July, millions of Americans have ordered Wendy’s Pretzel Bacon Cheeseburger.
It Takes Two to Tango: Wendy's Reintroduces Favorite
Wendy’s celebrated the much-anticipated return of two favorites – Wendy’s Flatbread Grilled Chicken sandwiches and fall television shows – at its Ulti...
Wendy’s Brings Back Crowd Favorite
In response to consumers’ pleas, Wendy’s is bringing back its Flatbread Grilled Chicken sandwiches for a limited time.
Wendy’s Monterey Ranch Sandwich Back for 99 Cents
As the demands of back-to-school shopping make dents in consumers’ wallets, Wendy’s is bringing back its Monterey Ranch Crispy Chicken sandwich in tim...
Wendy’s, Nick Lachey Release Final Pretzel Love Songs Video
Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest: Wendy's Pretzel Bacon Cheeseburger.
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