Wendy’s Lures Back Fans with Premium Cod Sandwich

Wendy’s is reeling in fans with the return of its Premium Cod sandwich, which brings cod back to Wendy’s restaurants across the nation for a limited time.

When it comes to fish sandwiches, Wendy’s schools the competition with its North Pacific cod fillet, lightly breaded in crispy panko crumbs and topped with lettuce and creamy tartar sauce.

Wendy’s and Someecards Start Lunch Intervention

Whether it’s lousy winter weather or a devilish deadline, too many workers stay deskbound at lunchtime or skip lunch altogether. As workers trudge back to the office amidst winter weather conditions, Wendy’s will urge them not to take shelter with the all-too-familiar lunch habits.

Recent surveys reveal as many as two-thirds of workers eat at their desks—or not at all—for lunch. And a 2013 study in the American Management Journal found that employees who work through lunch feel more stress and are less productive than those who take a break.

Wendy’s Unveils Mediterranean-Inspired Cheeseburger

Say hello—make that, ciao—to Wendy's new Ciabatta Bacon Cheeseburger. The new item features Mediterranean-inspired ingredients like rosemary garlic aioli, roasted chopped tomatoes, spring mix, and Asiago cheese with a hot quarter-pound patty and applewood-smoked bacon served on toasted ciabatta bread.

NPD: Consumer Habits Shouldn’t Stop Brand Innovation

Despite buzz around the industry surrounding Millennials’ desire for new and adventurous foods, a recent report from The NPD Group found that more than 70 percent of restaurant guests will not try a new menu item.

Analysts believe that percentage could be even higher for the quick-service industry.

Wendy’s Heats Up Value Menu

Wendy’s is now offering two new bold spice-flavored 99-cent items: the Spicy Chipotle Crispy Chicken Sandwich and Spicy Chipotle Jr. Cheeseburger.

Both the Spicy Chipotle Crispy Chicken Sandwich and the Spicy Chipotle Jr. Cheeseburger include melted Pepper Jack cheese, jalapeños, and a signature spicy sauce on top of a beef patty or a crispy chicken fillet.

2013: A Year In Review

Nine stories that shook up the limited-service industry in the last year.

Despite a year filled with turmoil in Washington, the limited-service restaurant industry showed moderate growth and promise in 2013, thanks in part to creative new ideas and products, plus another good gain from fast-casual units.

With issues such as sequestration, a payroll tax increase, the government shutdown, and the Affordable Care Act hanging over the industry, it’s perhaps not surprising that gains have only been nominal, despite employment increases and an improving economy.

Wendy’s Swaps Pretzel Buns for Brioche

Wendy’s is bringing back its Bacon Portabella Melt and serving it on a toasted brioche bun.

“We’ve made our Bacon Portabella Melt even more irresistible with a new brioche bun—the kind you’d expect a French chef to make—but at a quick-service price and convenience,” says Craig Bahner, Wendy’s chief marketing officer. “We know our new Bacon Portabella Melt on Brioche may be a mouthful to say.  But no matter how you say Brioche or Portabella, we’ll gladly serve it to you.”

In Like a Lion

Burger King, fellow quick serves go big on new-product marketing.

Burger King promoted its new Satisfries french fries with a big marketing.
Burger King jokingly changed the name of some restaurants to "Fries King" to promote its new Satisfries.

Burger King has something big on its hands, and the brand isn’t letting it fly under the radar.

Its newest product, Satisfries, is the first of its kind in the industry—healthier french fries with 40 percent less fat and 30 percent fewer calories than competitors’ fries. To tout the milestone, the burger brand is putting as much marketing might behind the product rollout as possible.

Cypress Represents Bryant in Wendy's Refinancing

The Cypress Group acted as the exclusive advisor to Bryant Restaurants Inc. in the refinancing of its 19 Wendy's restaurants. Bryant is a 30-year franchisee of the Wendy's system located in North Carolina and South Carolina. Cypress represented Bryant in identifying the opportunity for the refinancing, conducting a competitive process, structuring the transaction, and managing the closing. The refinancing of will be used to recapitalize current obligations, fund new unit development, and Image Activation upgrades. The financing was provided by RBS Citizens.

Wendy’s Stirs Up Drama with Pretzel Bun Soap Operas

Wendy’s recently launched Pretzel Pub Chicken sandwich is fueling the company to once again tap into the social trend of turning tweets into spoken words with a video series. This follows the successful #PretzelLoveSongs campaign for the Pretzel Bacon Cheeseburger.

As part of its Pretzel Love Stories campaign, Wendy’s used pretzel fans’ social media posts to create soap-opera style love stories. The first video releases October 16 on Facebook. The sequel will star actress and Puerto Rican singer-songwriter Roselyn Sanchez and will be released later this month.