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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Wendy's Sells Baja Fresh
Wendy's International today announced a definitive agreement to sell the Baja Fresh Mexican Grill restaurant chain to a west coast restaurant operating company for about $31 million.
Wendy's International, Inc. Announces Strong 3Q Same-Store Sales
Wendy's says it has produced highes comps since second quarter 2004 and that a turnaround is 'well under way.'...
Wendy's Spinoff of Tim Hortons Remains on Track
Wendy's International, Inc. confirms distribution ratio for special dividend of Tim Hortons Inc. shares...
Wendy's Creates Marketing Group
Wendy's International, Inc. is creating a new area of marketing to lead innovation efforts for the Wendy's(R) brand -- Strategic Insights & Innovation...
Wendy's To Spin Off Remaining Tim Hortons Shares
The company will sell to Wendy's shareholder 160 mllion shares of Tim Horton's.
Wendy's Change Good for Franchisees?
The creation of a new Restaurant Services Department frees up time for Dave Near, who became COO in April, to spend in the field building relationships with Wendy's franchisees.
Wendy's to Switch to Trans-Fat Free Oil
By August, Wendy's U.S. and Canadian stores will use non-hydrogenated oil to cook its French fries and breaded chicken items.
Wendy's Post First Sales Gain in 14 Months
Wendy's U.S same-store sales increased 0.4 percent in April, with company restaurants up 0.2 percent and franchise restaurants up 0.5 percent.
Wendy's names Dave Near as Chief Operations Officer
Wendy's International, Inc. today announced that it has named Dave Near as chief operations officer of the Wendy's brand, a new position.
Wendy's Adds Kids' Meal Choices
Wendy's International Inc. is making changes to its kids menu with the addition of two deli sandwiches and a yogurt-and-granola dish,
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