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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Wendy's and Tim Hortons Report 4Q Sales
Wendy's International, Inc. announced today its preliminary sales results for the fourth quarter and December, which ended on December 31, 2000.
Wendy's To Ban Smoking at Restaurants
Wendy's International Inc. reached an agreement Thursday with a shareholder group to ban smoking at all company-owned restaurants in the United States by March 31.
Wendy's Hosts 2000 Analyst and Investor Meeting
Wendy's International, Inc. today is holding a meeting for investors, analysts and the media. The company reaffirmed its 12-15% long-term earnings goal.
Wendy's Reports Strong Third Quarter Performance
Wendy's International, Inc. announced today its results for the third quarter, which ended on October 1, 2000.
Wendy's Conducts 3Q Conference Call on Web
In conjunction with Wendy's International, Inc.'s third quarter earnings release, the public is invited to listen to its conference call that will be broadcast live over the Internet on Thursday, November 2 at 4:00 p.m.
Dave Will Cross Picket Lines
Dave Thomas, senior chairman and television spokesperson for Wendy's, announced he will cross Screen Actors' Guild picket lines in order to produce new commercials for his restaurant chain.
Wendy's Reports September Sales Results
Wendy's International, Inc. announced today preliminary sales results for September (Period 9), which ended on October 1.
Wendy's Announces Leadership Developments
Wendy's today announced it has promoted three company veterans to executive vice president positions and named them to its corporate strategic planning team.
Wendy's Reports Strong Business Trends
Wendy's International, Inc. announces strong trends in its core businesses and preliminary sales results for Period 8, which ended on September 3.
Wendy's Names Chief Financial Officer
Wendy's International, Inc. named Kerrii B. Anderson as executive vice president and chief financial officer for the company on August 9.
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