Wendy's

WAND Video Wall Solution Supports Adoption

In over two decades of support to local and national Wendy's franchisees, Minneapolis-based WAND Corporation donated a four-screen, digital video wall along with monetary contributions that continued their backing of the Dave Thomas Foundation. WAND has been a long- time partner of Wendy's, providing Point of Sale software and Digital Menu solutions to both corporate and franchisees for over 20 years. The partnership led to WAND's ongoing support of the Dave Thomas Foundation.

 

Wendy’s Aims to Sell 425 Corporate Stores

The Wendy’s Company has made the strategic decision to sell approximately 425 corporate stores in multiple markets. In that regard, Wendy’s has released the following information in a memo to its franchisees:

 

"We are committed to selling about 425 Company-owned restaurants by the end of the second quarter of 2014 to proven operators who are strong financially, well capitalized, and who contractually agree to re-image and develop new restaurants.

 

Summer’s New Twist

Pretzel bread takes off as customers look for premium choices.

Wendy's new pretzel bacon cheeseburger is a successful fast food menu option.
Wendy's earned nationwide buzz with its new Pretzel Bacon Cheeseburger. Wendy's

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu options.

Nick Lachey Sings Pretzel Bacon Cheeseburger's Praises

Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is a blend of three iconic American favorites—soft pretzel, bacon, and cheeseburger—and the marketing campaign celebrates the fans who love them.

 

Value Isn’t Cheap

Could the dollar menu soon be a thing of the past? It’s possible, according to findings from market research firm Phoenix Marketing International. A new study from the firm finds that customers don’t mind paying higher prices at restaurants as long as there’s a perceived value in the item or bundled items.

After viewing quick-serve ads, participants were asked if they would visit that particular restaurant within 30 days. Ads with value messages drove 20 percent more participants to report an intent to visit than ads without value messages.

Wendy's Venturing From the Norm with Pretzel Bacon Burger

Wendy’s is once again bringing bold innovation to the quick service restaurant (QSR) category with one of its most anticipated offerings of the year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy’s history. The Pretzel Bacon Cheeseburger will be in all N.A. Wendy's locations by July 4, and we will be offering it all summer long.

 

Former Wendy's Supply Chain Exec Joins SpenDifference

Joe Gordon has been promoted to senior vice president of supply chain at SpenDifference, a chain restaurant purchasing cooperative.

Gordon, who joined SpenDifference earlier this year, has more than 18 years of experience in his field. Most recently, he was vice president of supply chain management for Noodles & Company, the fast-casual restaurant chain headquartered in Broomfield, Colorado.

Before that, he was senior supply chain category and program manager for Wendy’s International in Columbus, Ohio.

Wendy's Serves Up Summer Fun with $1.99 Kids' Meals

This summer, both kids and parents alike are finding new menu items and interactive games in Wendy's Kids' Meals.

In addition, all Kids' Meals are available for $1.99 after 4 p.m.

"Mealtime is important for parents to spend with their children—even if it's on the go,” says Liz Geraghty, Wendy’s vice president of brand marketing. “By providing nutritious options on our Kids' Meal menu and interactive games for the whole family, we hope to create quality moments for parents to engage with their kids.”

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