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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Wendy’s Aims to Sell 425 Corporate Stores
The Wendy’s Company has made the strategic decision to sell approximately 425 corporate stores in multiple markets.
Nick Lachey Sings Pretzel Bacon Cheeseburger's Praises
Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history.
Wendy's Venturing From the Norm with Pretzel Bacon Burger
Wendy’s is once again bringing bold innovation to the quick service restaurant (QSR) category with one of its most anticipated offerings of the year –...
Former Wendy's Supply Chain Exec Joins SpenDifference
Joe Gordon has been promoted to senior vice president of supply chain at SpenDifference, a chain restaurant purchasing cooperative.
Wendy's Serves Up Summer Fun with $1.99 Kids' Meals
This summer, both kids and parents alike are finding new menu items and interactive games in Wendy's Kids' Meals.
Wendy's Reintroduces a Summer Favorite
Salad season really heats up starting today ... with the return of Wendy's most popular seasonal favorite: Berry Almond Chicken Salad.
Wendy's Refresh Continues with New, Interactive Website
Wendy’s launched a bolder, brighter, and more interactive Wendys.com, which—after a complete overhaul—is much more friendly for those on smartphones a...
What Makes a Frosty Better? A Waffle Cone, Wendy's Says
Wendy’s is giving fans another way to enjoy the Frosty with the new Wendy’sFrosty Waffle Cone.
Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings
When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent survey con...
Wendy's Celebrates National Salad Month
May is National Salad Month and no other quick service chain has more reason to celebrate salads than Wendy’s.
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