Wendy's

Quick service restaurants roll out smart phone app payment options for customers

McDonald’s, Burger King, and Wendy’s all experimenting with mobile payments.

Pizza Patron is a fast food brand leveraging Hispanic growth and expertise.
March 2014

The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.

June 2012

Walking into some quick-service restaurants these days can make you feel like you’ve just wandered into the produce section at Whole Foods. A colorful cornucopia of fresh fruit—from deep-yellow mangos and light-green apples to purple pomegranates and ruby-red strawberries—is...

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which...

June 2012

With more consumers interested in knowing where their food comes from, a growing number of quick-service companies are either pressuring their suppliers to improve the humane treatment of animals or switching food suppliers altogether. Cage-free eggs, gestation crate–free pigs, and free-...

May 2012

A half-century ago, there seemed to be considerable truth in the phrase, “As General Motors goes, so does the nation.” That sentiment reflected the general idea that the auto industry, and the manufacturing related to it, was a key sign of America’s economic health.

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

Wendy's new advertising campaign, which debuted this month, focuses on consumer food choices and the benefits of choosing "Wendy's Way" – high quality ingredients and fresh, individual preparation.

The campaign features two consumer champions:

...

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive...

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the...

Wendy’s has redefined side item offerings with its three new Signature Sides, now available in Wendy’s restaurants across the U.S.

Macaroni and cheese made with white Vermont Cheddar cheese; freshly oven-baked, U.S.-grown sweet potatoes; and Chili Cheese Fries sprinkled with...

Larger Wendy's franchisees are looking for a way to raise the overall quality of applicants applying for open positions.

Franchisees of 15 or more locations are beginning to turn toward online companies for help. The companies are providing solutions in the form of easy-to-...

The Wendy’s Company today announced an agreement with The Wissol Group to develop 25 restaurants in Georgia and the Republic of Azerbaijan over the next 10 years.

Wissol, which is one of the largest business groups in Georgia, is expected to open its first Wendy’s location in...

April 2012

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste...

The Wendy’s Company today announced the appointment of Craig S. Bahner, 47, as chief marketing officer and a member of its executive leadership team, effective April 2. Bahner will report to Wendy’s President and Chief Executive Officer Emil Brolick.

Throughout a 20-year...

Spicy chicken lovers, get ready to "rock the guac" with Wendy's new Spicy Chicken Guacamole Club! 

Wendy's popular Spicy Chicken Sandwich adds even more...

Wendy’s Animal Welfare Council today announced two major improvements to its animal welfare standards to significantly improve the humane treatment of chickens and pigs.

“Wendy’s takes our role as a responsible corporate citizen very seriously, which includes the humane...

Wendy's announced today it is accepting applications for the annual Wendy's High School Heisman Award, a program honoring...

Garfield licensor Paws, Inc. and The Wendy’s Company, franchisor of Wendy’s restaurants, will kick off a two month promotion of kids’ meals.

The promotion will be in Wendy’s locations in Aruba, the Bahamas, Cayman Islands, Guam, Costa Rica, Dominican Republic,...

Wendy’s made waves last week when it announced during its fourth-quarter earnings call that it would be making service and experience improvements to compete more with fast-casual companies like Five Guys....

Wendy's president and CEO Emil J. Brolick unveiled in the company’s fourth-quarter earnings call yesterday a new recipe to "take the brand where we need it to be,” and said reviving the iconic brand will require competing with upstart fast-casual brands.

While Wendy...

Wendy's will build 20 and remodel 50 company-operated restaurants in the U.S. and Canada in 2012 with new, bold, and contemporary designs. This follows the opening of 10 “Image Activation” restaurants in 2011. 

To see QSR's exclusive tour of one of the...