Wendy's Pushes Pretzel Trend with Chicken Sandwich

Since July, millions of Americans have ordered Wendy’s Pretzel Bacon Cheeseburger. Now Wendy's is further fueling the nation's pretzel craze by offering the answer to every chicken lover's desire: Pretzel Pub Chicken, a hearty pub-inspired chicken sandwich served on the signature artisan pretzel bun. 

The Drive-Thru Performance Study

It used to be that speed of service was the most important part of the drive thru. But times have changed.

Fast food drive thrus are slowing down as consumers demand premium menus.
Chick-fil-A averages a whopping 6.09 cars in its drive thru at any given time. chick-fil-a / Stanley Leary

Since the advent of the modern quick-service drive thru—some would say in the early 1970s, though the idea of a pick-up window has been around for much longer—operators have tinkered with the nuts and bolts to create a drive thru that is as fast, efficient, and pleasant as possible. Innovations throughout the years, from wireless headsets and order-confirmation boards to dual lanes and pre-sell signage, have created a better drive thru capable of handling the 60–70 percent of business that now loops the exterior of most quick-service restaurants.

It Takes Two to Tango: Wendy's Reintroduces Favorite

Wendy’s celebrated the much-anticipated return of two favorites – Wendy’s Flatbread Grilled Chicken sandwiches and fall television shows – at its Ultimate Premiere Party in Los Angeles on September 16. Wendy’s partnered with professional dancer and author Cheryl Burke to host an exclusive viewing party for the premiere of her fall TV show and to celebrate the comeback of Wendy’s Flatbread Grilled Chicken sandwiches.


Wendy’s Brings Back Crowd Favorite

In response to consumers’ pleas, Wendy’s is bringing back its Flatbread Grilled Chicken sandwiches for a limited time. First introduced in late March, Wendy’s Flatbread Grilled Chicken sandwiches redefined grilled chicken by layering bold flavor inside a toasted, multi-grain artisan flatbread. The reintroduction of Flatbread Grilled Chicken sandwiches comes at a time when consumers are looking for exciting flavors that are anything but flat.

Wendy’s Monterey Ranch Sandwich Back for 99 Cents

As the demands of back-to-school shopping make dents in consumers’ wallets, Wendy’s is bringing back its Monterey Ranch Crispy Chicken sandwich in time to please taste buds at an affordable price. For 99 cents, it joins the Right Price Right Size Menu for a limited time.

The Monterey Ranch Crispy Chicken Sandwich features premium all-white meat chicken and is topped with Monterey Jack Cheese and Ranch sauce.

Wendy’s, Nick Lachey Release Final Pretzel Love Songs Video

Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest: Wendy's Pretzel Bacon Cheeseburger. The brand released the final video of its #PretzelLoveSongs digital campaign, starring Lachey, on Facebook.

The love-song extraordinaire croons a mashup of three American loves: pretzel, bacon, and cheeseburger, choosing the most passionate #PretzelLoveSongs posts from fans.

Wendy’s Franchisee Selects Action Services for Electric

Actions Services Group, a national lighting, sign, and electrical maintenance company, announced a service agreement with The Starboard Group to provide exterior sign and lighting maintenance services for their 75 Wendy’s Restaurant units.

The two-year maintenance program covers proactive, scheduled quarterly visits to the Wendy’s Restaurant units under a fixed monthly fee. The fee includes inspection, repair and/or replacement of lamps, ballasts, sockets, wiring within the sign or light fixture, neon, transformers, and secondary wiring.

WAND Video Wall Solution Supports Adoption

In over two decades of support to local and national Wendy's franchisees, Minneapolis-based WAND Corporation donated a four-screen, digital video wall along with monetary contributions that continued their backing of the Dave Thomas Foundation. WAND has been a long- time partner of Wendy's, providing Point of Sale software and Digital Menu solutions to both corporate and franchisees for over 20 years. The partnership led to WAND's ongoing support of the Dave Thomas Foundation.


Wendy’s Aims to Sell 425 Corporate Stores

The Wendy’s Company has made the strategic decision to sell approximately 425 corporate stores in multiple markets. In that regard, Wendy’s has released the following information in a memo to its franchisees:


"We are committed to selling about 425 Company-owned restaurants by the end of the second quarter of 2014 to proven operators who are strong financially, well capitalized, and who contractually agree to re-image and develop new restaurants.