Wendy's

Wendy’s, Nick Lachey Release Final Pretzel Love Songs Video

Multi-platinum recording artist and television personality Nick Lachey is serenading his summer love interest: Wendy's Pretzel Bacon Cheeseburger. The brand released the final video of its #PretzelLoveSongs digital campaign, starring Lachey, on Facebook.

The love-song extraordinaire croons a mashup of three American loves: pretzel, bacon, and cheeseburger, choosing the most passionate #PretzelLoveSongs posts from fans.

Wendy’s Franchisee Selects Action Services for Electric

Actions Services Group, a national lighting, sign, and electrical maintenance company, announced a service agreement with The Starboard Group to provide exterior sign and lighting maintenance services for their 75 Wendy’s Restaurant units.

The two-year maintenance program covers proactive, scheduled quarterly visits to the Wendy’s Restaurant units under a fixed monthly fee. The fee includes inspection, repair and/or replacement of lamps, ballasts, sockets, wiring within the sign or light fixture, neon, transformers, and secondary wiring.

WAND Video Wall Solution Supports Adoption

In over two decades of support to local and national Wendy's franchisees, Minneapolis-based WAND Corporation donated a four-screen, digital video wall along with monetary contributions that continued their backing of the Dave Thomas Foundation. WAND has been a long- time partner of Wendy's, providing Point of Sale software and Digital Menu solutions to both corporate and franchisees for over 20 years. The partnership led to WAND's ongoing support of the Dave Thomas Foundation.

 

Wendy’s Aims to Sell 425 Corporate Stores

The Wendy’s Company has made the strategic decision to sell approximately 425 corporate stores in multiple markets. In that regard, Wendy’s has released the following information in a memo to its franchisees:

 

"We are committed to selling about 425 Company-owned restaurants by the end of the second quarter of 2014 to proven operators who are strong financially, well capitalized, and who contractually agree to re-image and develop new restaurants.

 

Summer’s New Twist

Pretzel bread takes off as customers look for premium choices.

Wendy's new pretzel bacon cheeseburger is a successful fast food menu option.
Wendy's earned nationwide buzz with its new Pretzel Bacon Cheeseburger. Wendy's

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu options.

Nick Lachey Sings Pretzel Bacon Cheeseburger's Praises

Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is a blend of three iconic American favorites—soft pretzel, bacon, and cheeseburger—and the marketing campaign celebrates the fans who love them.

 

Value Isn’t Cheap

Could the dollar menu soon be a thing of the past? It’s possible, according to findings from market research firm Phoenix Marketing International. A new study from the firm finds that customers don’t mind paying higher prices at restaurants as long as there’s a perceived value in the item or bundled items.

After viewing quick-serve ads, participants were asked if they would visit that particular restaurant within 30 days. Ads with value messages drove 20 percent more participants to report an intent to visit than ads without value messages.

Wendy's Venturing From the Norm with Pretzel Bacon Burger

Wendy’s is once again bringing bold innovation to the quick service restaurant (QSR) category with one of its most anticipated offerings of the year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy’s history. The Pretzel Bacon Cheeseburger will be in all N.A. Wendy's locations by July 4, and we will be offering it all summer long.

 

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