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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Wendy's Advances Technology at Headquarters
World Wireless Communications, Inc announces that Wendy's has successfully tested the X-traWeb (TM) system at their corporate headquarters in Dublin, Ohio.
Wendy's Reports High Quality 3Q Results
Wendy's International, Inc. today announced results for the third quarter ended October 3, 1999.
Wendy's Appoints Schuessler CEO
Wendy's International, Inc. announced March 17 that the board of directors has named John T. Schuessler as chief executive officer and president of the company, effective immediately.
Wendy's Announces Strong Growth
Wendy's International, Inc. announced March 9 improved sales at Wendy's U.S. and continued robust sales at Tim Hortons in Canada.
Wendy?s Chairman Gordon Teter Dies
Gordon Teter, chairman, president and chief executive of Wendy's International Inc., died December 18.
Wendy’s Announces Promotion
Jeffrey V. Kent was recently promoted to vice president, applications development in the information technology department at Wendy's International, Inc.
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