Wendy's

Former Wendy's Supply Chain Exec Joins SpenDifference

Joe Gordon has been promoted to senior vice president of supply chain at SpenDifference, a chain restaurant purchasing cooperative.

Gordon, who joined SpenDifference earlier this year, has more than 18 years of experience in his field. Most recently, he was vice president of supply chain management for Noodles & Company, the fast-casual restaurant chain headquartered in Broomfield, Colorado.

Before that, he was senior supply chain category and program manager for Wendy’s International in Columbus, Ohio.

Wendy's Serves Up Summer Fun with $1.99 Kids' Meals

This summer, both kids and parents alike are finding new menu items and interactive games in Wendy's Kids' Meals.

In addition, all Kids' Meals are available for $1.99 after 4 p.m.

"Mealtime is important for parents to spend with their children—even if it's on the go,” says Liz Geraghty, Wendy’s vice president of brand marketing. “By providing nutritious options on our Kids' Meal menu and interactive games for the whole family, we hope to create quality moments for parents to engage with their kids.”

Wendy's Refresh Continues with New, Interactive Website

Wendy’s launched a bolder, brighter, and more interactive Wendys.com, which—after a complete overhaul—is much more friendly for those on smartphones and tablets.

In response to consumers evolving digital habits, the new Wendys.com features such digital-savvy elements as feeds from Wendy’s Facebook, Twitter, and Instagram accounts; an easy-to-navigate grid layout; more multimedia content; and prominent and easy-to-use nutrition information. Thanks to its responsive design, the website is accessible from smartphones, tablets, and other modern Internet-enabled devices.

What Makes a Frosty Better? A Waffle Cone, Wendy's Says

Wendy’s is giving fans another way to enjoy the Frosty with the new Wendy’sFrosty Waffle Cone.

“There is nothing better than a Frosty, and nothing worse than an empty Frosty cup,” says Liz Geraghty, Wendy’s vice president of brand marketing. “With the Frosty Waffle Cone, you can enjoy America’s favorite treat for a few more delicious moments. It’s the biggest thing to happen to the Frosty since fries.”

The Frosty Waffle Cone is available in both vanilla and chocolate flavors for a suggested retail price of $1.49.

Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings

When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent survey conducted by Braun Research. The survey was a Wendy’s-sponsored telephone survey of 1,000 Millennial males in partnership with Braun Research 

Of the late-night food options, these nighttime diners vote for hamburgers (over tacos) as their top choice, and beef and cheese were some of the most crave-able ingredients. 

Small Portions a Big Idea

Small portions are very big these days.

Many 2013 trend predictions determined that small plates and snacking are expected to be popular among chefs and restaurant operators this year. While diners are still eating during the traditional meal times—breakfast, lunch, and dinner—they are eating less at those times, opting instead to have five or more smaller meals a day.

Wendy's Lends a Hand to Hurricane Sandy Relief Efforts

Wendy’s restaurants in the New York Tri-state area recently presented checks totaling $68,017.67 to three organizations providing disaster relief for Hurricane Sandy victims. 

Long Island Cares Inc. the Harry Chapin Food Bank, Hurricane Sandy New Jersey Relief Fund, and the Mayor’s Fund to Advance New York City each received $22,672 to aid in the recovery efforts they are providing to residents affected by Hurricane Sandy.

Finally! Wendy’s Debuts Flatbread

Burger giant rolls out new menu option after lengthy development process.

After two years of planning, trials, tests, retooling, and finding a vendor willing to spend millions on a new ingredient, Wendy’s is rolling out its latest offering: Flatbread Grilled Chicken Sandwiches.

The Smoky Honey Mustard and Asiago Ranch limited-time offers hit stores nationwide this week in an effort to compete with flatbreads from Subway, Panera Bread, and other quick-serve brands.

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