May 18, 2013

Wendy's

Do Consumers Prefer Wendy's Over McDonald's?

In a national taste test, consumers said that Wendy's new French fries taste better than McDonald's fries. Specifically, 56 percent of consumers taking the test chose Wendy's, McDonald's received 39 percent, and 4 percent had no preference....

What Happened to Table Service?
March 2011

In many cases, it’s a different consumer out there today deciding where to dine when the urge hits. Throughout the recession, full-service restaurants offered so many fire-sale bargains that those little affected by the economy could almost feel guilty for practically stealing meals when...

Wendy’s Beverage Menu Gets ‘Pure’ Addition

Wendy’s has added Nestlé Pure Life Purified brand bottled water to its beverage menu, demonstrating a continued commitment to offering patrons nutritious food and beverage options.

Wendy's Signs Deal for Japanese Stores

Wendy’s/Arby’s International Inc., a subsidiary of Wendy’s/Arby’s Group Inc., and Higa Industries Co. Ltd., a successful food importer and distributor based in Tokyo, announced the signing of a joint venture agreement to develop and operate Wendy’s restaurants in...

Big Growth Plans for Wendy’s

Wendy’s International, Inc., a subsidiary of Wendy’s/Arby’s Group, Inc. (NYSE:WEN), today announced the signing of a long-term agreement with Wenphil Corporation to significantly expand Wendy’s brand presence in the Philippines.

Trickle-Down Theory
February 2011

There was a time when the only place you could find Black Angus beef on a menu was at some of the nation’s finest steakhouses. But these days, Angus burgers are served at McDonald’s, Back Yard Burgers, Carl’s Jr., Hardee’s, and Smashburger and are just one of many fine-...

Fine-Dining Trends that Are Headed Your Way
February 2011

In 2015, the single most popular dish on quick-serve restaurant menus will be a sumptuous curried goat sandwich served with fried lentils and a crispy tamarind-orange flatbread.

Shortly thereafter, thick, frosty duck confit milkshakes and turnip tots will take the fast food world by storm...

Arby’s Sale Had Warning Signs

Just two years after getting hitched, Wendy’s and Arby’s may be breaking up. But few analysts are surprised.

Wendy’s/Arby’s Group Inc., the Atlanta-based company that owns the two quick-service restaurant brands, said last week that it is seeking “strategic...

Is Wendy's Looking to Split with Arby's?

Wendy's/Arby's Group Inc., the third-largest quick-service restaurant company in the U.S., announced it is exploring strategic alternatives for Arby’s Restaurant Group Inc., including a sale of the brand. UBS Investment Bank is assisting in the process.

Arby’s is the...

The New Kids’ Meals
January 2011

Kids’ menus have come a long way from the days when they were little more than sandwiches, soft drinks, and small fries for the small fries.

As parents increasingly seek out food that is healthful and nutritious for their children, particularly in light of America’s growing...

Wendy’s Namesake Back in Ads

Two decades ago, as Wendy’s was mired in a sales slump, the burger chain turned to its founder, Dave Thomas, to serve as its advertising voice.

The move proved fortuitous. After a shaky start, Thomas evolved into the folksy, self-effacing face of the company—and a beloved...

Arby’s Tips its (Red) Hat to Suppliers

Arby’s Restaurant Group, Inc.; ARCOP, Inc.; and Strategic Sourcing Group Co-op, LLC (SSG), honored nine suppliers with Red Hat Supplier Achievement Awards during the Arby’s Worldwide Franchise Convention, on Oct. 3-6 in Phoenix.

The Red Hat Supplier Achievement Awards...

Wendy’s Breakfast 3.0

In an effort to grab a share of the fast-growing morning daypart, Wendy’s launched a new breakfast menu in three test markets and part of a fourth.

The nation’s No. 3 burger chain, which has operational headquarters in suburban Columbus, Ohio, is...

Can't Decide Which Wendy's Meal to Get?
You're in luck: chain offers Pick 2 offering with half-sized versions of four Garden Sensations salads and seven other items from menu.
Wendy's, In-N-Out Win Big in Zagat Survey
Wendy's takes Top Food crown among chains with more than 5,000 units, while In-N-Out is tops in the less-than-5,000 category.
Local Heroes Top Golden Arches

Chick-fil-A, Chipotle, and Panera Bread rank among the best quick serves in the country in customer satisfaction, according to a study J.D. Power and Associates released on Tuesday.

The 2010 U.S. Restaurant Satisfaction Study evaluated consumer responses to an...

Wendy's of the Caribbean? First Set for 2011
New development agreement will bring 24 Wendy’s restaurants to Trinidad and Tobago and eight other Caribbean markets in next 10 years.
Arby's, Wendy's Prep Big Russian Expansion
Company signs development agreement to open 180 dual-branded Wendy’s and Arby’s restaurants over the next 10 years.
Hispanic Marketing at Wendy's Revamps
Company names Miami-based Bravo Group as its U.S. Hispanic agency of record.
One Sauce Doesn’t Fit All
August 2010

Using ketchup to dip or slather french fries is a long-established American tradition. The pairing has not only provided consumers with a distinct flavor, but it has given diners the ability to choose how much of the condiment to use, based on their own tastes.

...