Summer’s New Twist

Pretzel bread takes off as customers look for premium choices.

Wendy's new pretzel bacon cheeseburger is a successful fast food menu option.
Wendy's earned nationwide buzz with its new Pretzel Bacon Cheeseburger. Wendy's

One of the most common questions in foodservice—White or wheat?—has grown to include a new option: pretzel. Quick-service restaurants across the country are capitalizing on a new pretzel-bread trend, taking one of the most popular summer snacks and working it into innovative new menu options.

Nick Lachey Sings Pretzel Bacon Cheeseburger's Praises

Wendy’s is celebrating America’s love of the soft pretzel with its most anticipated product in recent history. The Pretzel Bacon Cheeseburger is a blend of three iconic American favorites—soft pretzel, bacon, and cheeseburger—and the marketing campaign celebrates the fans who love them.


Value Isn’t Cheap

Could the dollar menu soon be a thing of the past? It’s possible, according to findings from market research firm Phoenix Marketing International. A new study from the firm finds that customers don’t mind paying higher prices at restaurants as long as there’s a perceived value in the item or bundled items.

After viewing quick-serve ads, participants were asked if they would visit that particular restaurant within 30 days. Ads with value messages drove 20 percent more participants to report an intent to visit than ads without value messages.

Wendy's Venturing From the Norm with Pretzel Bacon Burger

Wendy’s is once again bringing bold innovation to the quick service restaurant (QSR) category with one of its most anticipated offerings of the year – the Pretzel Bacon Cheeseburger. This pub-style cheeseburger gained critical acclaim in test markets earlier this year, outperforming any other promotional hamburger in recent Wendy’s history. The Pretzel Bacon Cheeseburger will be in all N.A. Wendy's locations by July 4, and we will be offering it all summer long.


Former Wendy's Supply Chain Exec Joins SpenDifference

Joe Gordon has been promoted to senior vice president of supply chain at SpenDifference, a chain restaurant purchasing cooperative.

Gordon, who joined SpenDifference earlier this year, has more than 18 years of experience in his field. Most recently, he was vice president of supply chain management for Noodles & Company, the fast-casual restaurant chain headquartered in Broomfield, Colorado.

Before that, he was senior supply chain category and program manager for Wendy’s International in Columbus, Ohio.

Wendy's Serves Up Summer Fun with $1.99 Kids' Meals

This summer, both kids and parents alike are finding new menu items and interactive games in Wendy's Kids' Meals.

In addition, all Kids' Meals are available for $1.99 after 4 p.m.

"Mealtime is important for parents to spend with their children—even if it's on the go,” says Liz Geraghty, Wendy’s vice president of brand marketing. “By providing nutritious options on our Kids' Meal menu and interactive games for the whole family, we hope to create quality moments for parents to engage with their kids.”

Wendy's Refresh Continues with New, Interactive Website

Wendy’s launched a bolder, brighter, and more interactive Wendys.com, which—after a complete overhaul—is much more friendly for those on smartphones and tablets.

In response to consumers evolving digital habits, the new Wendys.com features such digital-savvy elements as feeds from Wendy’s Facebook, Twitter, and Instagram accounts; an easy-to-navigate grid layout; more multimedia content; and prominent and easy-to-use nutrition information. Thanks to its responsive design, the website is accessible from smartphones, tablets, and other modern Internet-enabled devices.

What Makes a Frosty Better? A Waffle Cone, Wendy's Says

Wendy’s is giving fans another way to enjoy the Frosty with the new Wendy’sFrosty Waffle Cone.

“There is nothing better than a Frosty, and nothing worse than an empty Frosty cup,” says Liz Geraghty, Wendy’s vice president of brand marketing. “With the Frosty Waffle Cone, you can enjoy America’s favorite treat for a few more delicious moments. It’s the biggest thing to happen to the Frosty since fries.”

The Frosty Waffle Cone is available in both vanilla and chocolate flavors for a suggested retail price of $1.49.