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Bird is the Word
Long an American staple, fried chicken today is getting more creative.
The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Sonic Fills Marketing, Franchising VP Roles
SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the br...
Wendy's Launches "Wendy's Way" New Ad Campaign
Wendy's new advertising campaign, which debuted this month, focuses on consumer food choices and the benefits of choosing "Wendy's Way" – high quality...
Drive-Thru Performance Study 2012 Set to Launch
Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quic...
Wendy’s Adds Mac ‘n’ Cheese, Chili Cheese Fries as Sides
Wendy’s has redefined side item offerings with its three new Signature Sides, now available in Wendy’s restaurants across the U.S.
Wendy's Franchisees Finding Better Applicants with HR Tech
Larger Wendy's franchisees are looking for a way to raise the overall quality of applicants applying for open positions.
Wendy’s Announces International Development Plans
The Wendy’s Company today announced an agreement with The Wissol Group to develop 25 restaurants in Georgia and the Republic of Azerbaijan over the ne...
Wendy’s Appoints Bahner to Chief Marketing Officer
The Wendy’s Company today announced the appointment of Craig S.
Wendy's "Rocks The Guac" With New Sandwich
Spicy chicken lovers, get ready to "rock the guac" with Wendy's new Spicy Chicken Guacamole Club! ...
Wendy’s Raises Animal Welfare Standards for Chickens, Pigs
Wendy’s Animal Welfare Council today announced two major improvements to its animal welfare standards to significantly improve the humane treatment of...
Get in the Game for Wendy's High School Heisman
Wendy's announced today it is accepting applications for the annual Wendy's High School Heisman Award, a program honoring outstanding high school stud...
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