Wendy's

The Fruit Solution

Walking into some quick-service restaurants these days can make you feel like you’ve just wandered into the produce section at Whole Foods. A colorful cornucopia of fresh fruit—from deep-yellow mangos and light-green apples to purple pomegranates and ruby-red strawberries—is getting highlighted in every menu category. Fruits from across the world are showing up in breakfast items, as part of eye-catching salads, as accompanying elements to entrees, as fresh-pressed beverages, and as healthy dessert options.

Subway Leads Industry in Familiarity, Product Quality

When it comes to familiarity, product quality, and intent to purchase, consumers rank Subway higher than any other quick-service brand, according to a new study.

Dairy Queen, Wendy’s, Five Guys, and Chick-fil-A round out the top five of the Harris Poll EquiTrend Study, which measures and compares brand health for more than 1,500 brands. More than 20,000 members of the general population participate in the study.

Subway earned a score of 73.07 in the study, about 11 points above the quick-service category average of 61.67.

The Push for Humane

With more consumers interested in knowing where their food comes from, a growing number of quick-service companies are either pressuring their suppliers to improve the humane treatment of animals or switching food suppliers altogether. Cage-free eggs, gestation crate–free pigs, and free-range chickens are showing up on more quick-service menus throughout the country.

Quick-service operators who are making the supply changes believe they are on the cutting edge of a growing movement as consumers with increasing access to food education care more about the origins of their meals.

Where America Works

The vital role restaurants play in Obama’s plan to get America back to work and out of the recession.

A half-century ago, there seemed to be considerable truth in the phrase, “As General Motors goes, so does the nation.” That sentiment reflected the general idea that the auto industry, and the manufacturing related to it, was a key sign of America’s economic health.

Sonic Fills Marketing, Franchising VP Roles

SONIC welcomes two new members to its Oklahoma City corporate leadership team as part of a continued effort to build upon positive momentum for the brand: Mike Gallagher, vice president of market planning and franchising, and Todd Smith, vice president of marketing.

“These two new members of the executive team bring top-tier experience and leadership to SONIC and fill vital roles,” says Clifford Hudson, chairman of the board and chief executive officer for Sonic Corp. “We continue to invest in talent that brings new insights and will positively impact the momentum of the brand.”

Wendy's Launches "Wendy's Way" New Ad Campaign

Wendy's new advertising campaign, which debuted this month, focuses on consumer food choices and the benefits of choosing "Wendy's Way" – high quality ingredients and fresh, individual preparation.

The campaign features two consumer champions:

  • A female consumer advocate who charmingly challenges food lovers' meal choices so they can discover a better option. 

 

The Pink Slime Dilemma

Public outcry sparks debate over what to do with lean finely textured beef.

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive lean finely textured beef (LFTB) in fast food burgers and tacos, is forcing quick-serve operators to set the record straight with customers and re-evaluate what they put in their food.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

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