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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Garfield Puts Down Lasagna for Wendy’s Global Kids’ Meals
Garfield licensor Paws, Inc. and The Wendy’s Company, franchisor of Wendy’s restaurants, will kick off a two month promotion of kids’ meals.
Wendy's Staff 'Reboot': A Good Move?
Wendy’s made waves last week when it announced during its fourth-quarter earnings call that it would be making service and experience improvements to ...
Wendy's: It's Time to Compete with Fast Casuals
Wendy's president and CEO Emil J.
Wendy’s to Remodel 50 Stores, Build 20
Wendy's will build 20 and remodel 50 company-operated restaurants in the U.S. and Canada in 2012 with new, bold, and contemporary designs.
Wendy’s Appoints R. Scott Toop to SVP, General Counsel
The Wendy’s Company today announced the appointment of R.
Subway Tops 2011 in Consumer Buzz
YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.
Wendy’s Enters Japan With Grand Opening in Tokyo
The Wendy’s Company today announced the grand opening of the first joint venture Wendy’s restaurant in Japan, located in Tokyo’s Omotesando area.
Most Popular QSR Stories of 2011
With the year 2011 coming to a rapid end, QSR takes stock of its most popular online stories of the last 12 months.
Wendy's Announces High School Heismans
Out of 48,000 applicants, 12 outstanding high school seniors have been chosen as national finalists for the Wendy's High School Heisman Award.
Wendy's Doubles the Fun With the "W"
With its tantalizing taste, the new "W" cheeseburger is another winning addition to Wendy's expanding menu ...
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