Wendy's

Wendy's Launches "Wendy's Way" New Ad Campaign

Wendy's new advertising campaign, which debuted this month, focuses on consumer food choices and the benefits of choosing "Wendy's Way" – high quality ingredients and fresh, individual preparation.

The campaign features two consumer champions:

  • A female consumer advocate who charmingly challenges food lovers' meal choices so they can discover a better option. 

 

The Pink Slime Dilemma

Public outcry sparks debate over what to do with lean finely textured beef.

One month after the “pink slime” controversy initially made waves across the U.S., a new report shows that consumers are still concerned about the contents of the meat they eat at quick serves.

The controversy, ignited after an ABC News report detailed the use of the additive lean finely textured beef (LFTB) in fast food burgers and tacos, is forcing quick-serve operators to set the record straight with customers and re-evaluate what they put in their food.

Drive-Thru Performance Study 2012 Set to Launch

Since 1998 researchers across the country have undertaken thousands of drive-thru mystery shops each year with one goal in mind: to establish how quick-service restaurant chains are performing in the all-important drive-thru operation. It’s now that time of year again, as research for the study, which is produced by QSR magazine and Insula Research, begins in May.

Wendy’s Adds Mac ‘n’ Cheese, Chili Cheese Fries as Sides

Wendy’s has redefined side item offerings with its three new Signature Sides, now available in Wendy’s restaurants across the U.S.

Macaroni and cheese made with white Vermont Cheddar cheese; freshly oven-baked, U.S.-grown sweet potatoes; and Chili Cheese Fries sprinkled with sea salt and topped with a sauce made with Cheddar cheese and real milk. These comfort foods were not usually found among fast food fare—until now. 

Wendy's Franchisees Finding Better Applicants with HR Tech

Larger Wendy's franchisees are looking for a way to raise the overall quality of applicants applying for open positions.

Franchisees of 15 or more locations are beginning to turn toward online companies for help. The companies are providing solutions in the form of easy-to-use applicant tracking systems focused on the restaurant industry.

Some Wendy's franchisees have found the solution in WyckWyre, a restaurant-specific applicant tracking system. The company works heavily with different Wendy's franchisees, large and small, across the United States.

Wendy’s Announces International Development Plans

The Wendy’s Company today announced an agreement with The Wissol Group to develop 25 restaurants in Georgia and the Republic of Azerbaijan over the next 10 years.

Wissol, which is one of the largest business groups in Georgia, is expected to open its first Wendy’s location in Tbilisi in 2013.

A Bright Idea

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste profile, it’s bright.

“Citrus is incredibly popular because it is so aromatic and has those bright and fresh notes,” says Kevan Vetter, executive chef and manager of culinary product development for seasoning giant McCormick & Co. “It really gives you a pop.”

Wendy’s Appoints Bahner to Chief Marketing Officer

The Wendy’s Company today announced the appointment of Craig S. Bahner, 47, as chief marketing officer and a member of its executive leadership team, effective April 2. Bahner will report to Wendy’s President and Chief Executive Officer Emil Brolick.

Throughout a 20-year career at The Procter & Gamble Company, Bahner helped drive growth for some of the most important and competitive businesses in the portfolio of the global retail leader. Most recently, he served as vice president, North America Retail Hair.

Wendy’s Raises Animal Welfare Standards for Chickens, Pigs

Wendy’s Animal Welfare Council today announced two major improvements to its animal welfare standards to significantly improve the humane treatment of chickens and pigs.

“Wendy’s takes our role as a responsible corporate citizen very seriously, which includes the humane treatment of animals,” says Dennis Hecker, head of Wendy’s Animal Welfare Council and SVP of Quality Assurance. “For more than a decade, our council has set industry leading standards for animal welfare.”

Chicken

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