Wendy's

Garfield Puts Down Lasagna for Wendy’s Global Kids’ Meals

Garfield licensor Paws, Inc. and The Wendy’s Company, franchisor of Wendy’s restaurants, will kick off a two month promotion of kids’ meals.

The promotion will be in Wendy’s locations in Aruba, the Bahamas, Cayman Islands, Guam, Costa Rica, Dominican Republic, Dubai / UAE, El Salvador, Guatemala, Honduras, Indonesia, Jamaica, Mexico (Juarez), Mexico (Mexico City), Mexico (Monterrey), New Zealand, Panama, Philippines, Venezuela, Qatar, Singapore, Turkey, Trinidad, Tobago, and the U.S. Virgin Islands.   

Wendy's: It's Time to Compete with Fast Casuals

Wendy's president and CEO Emil J. Brolick unveiled in the company’s fourth-quarter earnings call yesterday a new recipe to "take the brand where we need it to be,” and said reviving the iconic brand will require competing with upstart fast-casual brands.

While Wendy’s North American company-operated same-store sales increased 5.1 percent in the fourth quarter, Brolick said the company faces stiff headwinds from both convenience stores and what he called the "new [quick serves].”

Wendy’s to Remodel 50 Stores, Build 20

Wendy's will build 20 and remodel 50 company-operated restaurants in the U.S. and Canada in 2012 with new, bold, and contemporary designs. This follows the opening of 10 “Image Activation” restaurants in 2011. 

To see QSR's exclusive tour of one of the prototypes, go here.

The company conducted nationwide research and studied every aspect of the customers' restaurant experience.  

Wendy’s Appoints R. Scott Toop to SVP, General Counsel

The Wendy’s Company today announced the appointment of R. Scott Toop, 57, as senior vice president, general counsel, secretary, and a member of its Executive Leadership Team, effective today. Toop will report to Wendy’s President and Chief Executive Officer Emil Brolick.

A proven leader with extensive strategic legal and business experience, Toop has served as EVP and general counsel for Tim Hortons Inc., in Oakville, Ontario, since 2009.

Subway Tops 2011 in Consumer Buzz

YouGov’s BrandIndex looked back at 2011 to determine which U.S. brands had the greatest buzz.

Not only was Subway the 2011 Buzz leader amongst quick-serves, but Subway also had the No. 1 Buzz score amongst the entire BrandIndex universe. Two of the top 5 quick-serve brands, meanwhile, were pizza brands, with Papa John’s at No. 3 and Pizza Hut coming in at No. 4.

The quick-serve sector featured only two brands that improved by more than one point, and the largest improver (McDonald’s) climbed only 1.2 points in 2011, in terms of buzz when compared to 2010.

Wendy’s Enters Japan With Grand Opening in Tokyo

The Wendy’s Company today announced the grand opening of the first joint venture Wendy’s restaurant in Japan, located in Tokyo’s Omotesando area.

Starting with Tokyo, Wendy’s Japan LLC plans a national rollout of restaurants in the coming years. Wendy’s Japan plans to open approximately 100 Wendy’s restaurants within the next five years and estimates the long-term market potential to be about 700 restaurants.

Wendy’s Japan LLC was established earlier this year as a joint venture between Wendy’s and Higa Industries Co., Ltd.

Most Popular QSR Stories of 2011

With the year 2011 coming to a rapid end, QSR takes stock of its most popular online stories of the last 12 months. This year's biggest headlines point to reader interest in franchising deals, the QSR 50, and (of course) food trucks. 

"This was an exciting year for our editorial team," says Blair Chancey, editorial director of Food News Media, publisher of QSR and full-service-restaurant news site Restaurant Management.

Wendy’s, Subway Slash Prices

Recent efforts by the two brands show quick serves are trying to fill a pricing void.

On December 1, Subway rattled the quick-service world when it announced its latest promotional offer: $2 six-inch subs.

As a “Customer Appreciation Month” promotion, the $2 December-only deal may be Subway’s boldest play yet in the pricing wars to compete with other chains’ value menus.

“[Subway is] clearly trying to take the focus off of what people can get for $1,” says pricing consultant Leslie Kerr, founder of Boston-based Intellaprice.

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