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The Real Connection
Brands invest in complex metrics to establish the real value of their social media channels.
Operators roll out more nutritious breads to appeal to health-conscious consumers.
Sign of the Times
Wendy’s brand revamp serves as an industry case study for how traditional quick serves must embrace change.
Wendy’s Lends Its Voice to Adoption
Brand spotlights its longstanding work with adoption and foster care.
Courting Calorie Counters
Making it easier for customers to watch their weight can be smart business.
A New Face for Quick Service
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
The Big Cheese
A bevy of cheese varieties livens up sandwich options.
Value Isn’t Cheap
Study shows customers care more about value than price.
Small Portions a Big Idea
Little servings give diners an opportunity to control health, value, and variety.
Salads mix wide variety of ingredients to tempt diners.
Wendy's CEO Steps Down, To Be Replaced By Yum COO
The Wendy’s Company announced that Emil J. Brolick will join Wendy’s as president and CEO, effective September 12.
Wendy’s Tests Four New Stores
More than a few customers could be seen mouthing the word, “Wow,” as they walked through the electronic sliding door and gazed into the new prototype ...
Fast Food Closing in on Full Service in Customer Satisfaction
The quick-service industry is closing the customer satisfaction gap standing between it and the full-service industry, according to a new study.
Arby's Goes to Roark for $430M
Wendy’s/Arby’s Group, Inc. announced a definitive agreement for the sale of Arby’s Restaurant Group, Inc. to a buyer formed by Roark Capital Group.
Treat it Forward on Father's Day
From now through Father's Day, a cool Frosty from Wendy's can help warm the hearts of thousands of children seeking adoptive families.
McDonald's Tops BK, But Wendy's Still Has Most Buzz
For the first time since September, McDonald’s surpassed Burger King as a more “buzzed about” burger brand—but it’s still second to Wendy’s.
Wendy's Has a Berry Good Idea This Summer
Wendy's is introducing its new Berry Almond Chicken Salad—a fresh, innovative approach to salads that no other national fast food chain has accomplish...
LIVE: Freestyle Innovation Continues at NRA
Saved Time, Better Crew in New Wendy's Recruiting Tool
WyckWyre.com, the Web-based recruiting solution developed specifically for the restaurant and hospitality industry, recently joined forces with severa...
Wendy's Franchisee Scores Automated Hiring Help
A new survey of the Business Roundtable, an association of CEOs of corporations representing a combined workforce of more than 13 million employees, p...
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