Wendy's

A Bright Idea

America is sweet on citrus—even the sour varieties.

Restaurant operators and chefs are increasingly using
oranges, lemons, limes, and other citrus items to liven up their menus with a fresh taste.

If there’s one word that seems to sum up citrus’ taste profile, it’s bright.

“Citrus is incredibly popular because it is so aromatic and has those bright and fresh notes,” says Kevan Vetter, executive chef and manager of culinary product development for seasoning giant McCormick & Co. “It really gives you a pop.”

Wendy’s Appoints Bahner to Chief Marketing Officer

The Wendy’s Company today announced the appointment of Craig S. Bahner, 47, as chief marketing officer and a member of its executive leadership team, effective April 2. Bahner will report to Wendy’s President and Chief Executive Officer Emil Brolick.

Throughout a 20-year career at The Procter & Gamble Company, Bahner helped drive growth for some of the most important and competitive businesses in the portfolio of the global retail leader. Most recently, he served as vice president, North America Retail Hair.

Wendy’s Raises Animal Welfare Standards for Chickens, Pigs

Wendy’s Animal Welfare Council today announced two major improvements to its animal welfare standards to significantly improve the humane treatment of chickens and pigs.

“Wendy’s takes our role as a responsible corporate citizen very seriously, which includes the humane treatment of animals,” says Dennis Hecker, head of Wendy’s Animal Welfare Council and SVP of Quality Assurance. “For more than a decade, our council has set industry leading standards for animal welfare.”

Chicken

Garfield Puts Down Lasagna for Wendy’s Global Kids’ Meals

Garfield licensor Paws, Inc. and The Wendy’s Company, franchisor of Wendy’s restaurants, will kick off a two month promotion of kids’ meals.

The promotion will be in Wendy’s locations in Aruba, the Bahamas, Cayman Islands, Guam, Costa Rica, Dominican Republic, Dubai / UAE, El Salvador, Guatemala, Honduras, Indonesia, Jamaica, Mexico (Juarez), Mexico (Mexico City), Mexico (Monterrey), New Zealand, Panama, Philippines, Venezuela, Qatar, Singapore, Turkey, Trinidad, Tobago, and the U.S. Virgin Islands.   

Wendy's: It's Time to Compete with Fast Casuals

Wendy's president and CEO Emil J. Brolick unveiled in the company’s fourth-quarter earnings call yesterday a new recipe to "take the brand where we need it to be,” and said reviving the iconic brand will require competing with upstart fast-casual brands.

While Wendy’s North American company-operated same-store sales increased 5.1 percent in the fourth quarter, Brolick said the company faces stiff headwinds from both convenience stores and what he called the "new [quick serves].”

Wendy’s to Remodel 50 Stores, Build 20

Wendy's will build 20 and remodel 50 company-operated restaurants in the U.S. and Canada in 2012 with new, bold, and contemporary designs. This follows the opening of 10 “Image Activation” restaurants in 2011. 

To see QSR's exclusive tour of one of the prototypes, go here.

The company conducted nationwide research and studied every aspect of the customers' restaurant experience.  

Wendy’s Appoints R. Scott Toop to SVP, General Counsel

The Wendy’s Company today announced the appointment of R. Scott Toop, 57, as senior vice president, general counsel, secretary, and a member of its Executive Leadership Team, effective today. Toop will report to Wendy’s President and Chief Executive Officer Emil Brolick.

A proven leader with extensive strategic legal and business experience, Toop has served as EVP and general counsel for Tim Hortons Inc., in Oakville, Ontario, since 2009.

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