Wetzels Pretzels

Wetzel's Announces 1st Brazil Location

Wetzel’s Pretzels announced the upcoming opening of its first location in Brazil. This Wetzel’s is scheduled to open toward the end of July at the Shopping Vila Velha Mall, a new shopping center in Vitória, one of Brazil’s most populated cities.

To launch Wetzel’s first location in Brazil, the company partnered with master franchisee Richard Holzer, a veteran in the wholesale food business. Holzer and Wetzel’s have a strategic plan to open five Wetzel’s Pretzels in Brazil over the next two years.

Wetzel's Goes Bite-Sized with New Offering

Wetzel’s Pretzels has introduced bite-sized versions of its Wetzel Dogs, available now through August 31.

Wetzel Dog Bites combine cooked 100 percent all beef mini hot dogs, wrapped with pretzel dough, then baked.

“Mini Wetzel Dogs are a combination of two of our most successful and craveable products, the Wetzel Dog and Wetzel Bitz,” says Rick Wetzel, president and co-founder of Wetzel’s Pretzels.


Wetzel’s Pretzels Franchisee to Star on Survivor: Caramoan

When the popular CBS show Survivor launched its 26th season on February 13th, Sherri Biethman gave Wetzel’s Pretzels fans and Idaho residents a reason to cheer. Biethman, a Boise resident and owner of two local Wetzel’s Pretzels, is a competitor on this season’s Survivor: Caramoan, “Fans vs. Favorites.”

Build Your Buzz Overseas

Takafumi Kawasaki opened his first Wetzel’s Pretzels unit in April 2012. Within two months, the fast-paced pretzel concept inside Tokyo’s Ario Kameari Mall became the brand’s No. 1 store. Now with four units in Tokyo, one in Hiroshima, and another in Kyoto, Kawasaki plans to open 100 Wetzel’s Pretzels units across Japan by the end of 2018.

Kawasaki is no stranger to running successful businesses; he runs three additional companies, including an eco-friendly business-maintenance organization and a successful chain of laundry franchises called Laundry Box.

Wetzel’s Pretzels, DTT Surveillance Partner Up

Wetzel’s Pretzels and DTT Surveillance entered into an agreement this month naming DTT as the preferred surveillance and loss prevention vendor for the brand. DTT has completed a number of installations to date and continues to install new franchise locations daily. A nationwide rollout to all of Wetzel’s markets is ongoing with DTT.