Wetzels Pretzels

When the popular CBS show Survivor launched its 26th season on February 13th, Sherri Biethman gave Wetzel’s Pretzels fans and Idaho residents a reason to cheer. Biethman, a Boise resident and owner of two local Wetzel’s Pretzels, is a competitor on this season’s Survivor:...

February 2013

Takafumi Kawasaki opened his first Wetzel’s Pretzels unit in April 2012. Within two months, the fast-paced pretzel concept inside Tokyo’s Ario Kameari Mall became the brand’s No. 1 store. Now with four units in Tokyo, one in Hiroshima, and another in Kyoto, Kawasaki plans to...

Wetzel’s Pretzels and DTT Surveillance entered into an agreement this month naming DTT as the preferred surveillance and loss prevention vendor for the brand. DTT has completed a number of installations to date and continues to install new franchise locations daily. A nationwide rollout to...

Santa Monica Place to feature Dining Deck with Fatburger, Pinches Tacos, Wetzel's Pretzels, and more.
The company’s first multi-brand stores with Hot Dog on a Stick opened.
Celebrating more than 5 successful years in business, Wetzel's Pretzels is continuing its expansion outside the U.S.