May 18, 2013

Whataburger

Whataburger Crowns Champions in Competition

After six months of intense competition among more than 700 Whataburger restaurants, Whataburger crowned its three “WhataGames” victors in a ceremony last night. Whataburger #790 from San Antonio emerged as the WhataGames 2013 Champion, while Whataburger #669 from Laredo, Texas, took...

Whataburger Condiments Hit the Shelf at Texas, Mexico H-E-Bs

At the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail sales for the first time by bottling its popular line of condiments—Fancy Ketchup, Spicy Ketchup, and Original Mustard...

Whataburger Finalists Compete for Donation in 'Whatagames'

Whataburger announces the 21 restaurants that emerged as finalists in the company's "WhataGames" competition, a unique and spirited contest designed to test the skills of Whataburger team members in three categories: operations, corporate history, and customer service. Whataburger...

Whataburger Kicks Up Menu with New 'Monterey Melt' Burger

Whataburger’s new Monterey Melt burger, available for a limited time includes two 100 percent beef patties topped with Monterey Jack and American cheeses, grilled onions, and peppers, and Whataburger’s new Jalapeño Ranch sauce.

21 Whataburger Units Chosen as WhataGames Finalists

Whataburger has announced the 21 restaurants that have emerged as finalists in the company’s “WhataGames” competition, a unique and spirited contest designed to test the skills of Whataburger team members in three categories: operations, corporate history, and customer service...

Whataburger Heats Up Menu with Return of Spicy Ketchup

In response to customers’ overwhelming love for the condiment, Whataburger is bringing back its popular Spicy Ketchup. Beginning March 4, 2013, customers will be able to enjoy Spicy Ketchup for a limited time with their favorite Whataburger entrées.

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices...

Whataburger Celebrates Unsung Heroes with Facebook Contest

This holiday season, Whataburger will honor a series of “Hometown Heroes” who give back to their communities. Honorees will be treated to a hearty breakfast for themselves and 20 close friends. Whataburger Facebook fans are invited to nominate everyday unsung heroes who are making a...

Whataburger Leaders Move on Up with New Promotions

Whataburger announced that six executive team members have been promoted to new leadership roles within the company. These individuals previously held leadership roles at Whataburger and will take on expanded duties and responsibilities in each of their respective positions.

Clifton...

Whataburger's Biggest Fans Complete Store Tour

Talk about loyal fans. On August 8, Whataburger's biggest fans, Karl and Carol Hoepfner--retired Air Force Master Sergeants from Rockport, Texas--completed their record-setting tour of every Whataburger location in the country (729 stores in 10 states).

Whataburger Unveils Menu Redesign, Under-550 Calorie Offerings

Last week, Whataburger hosted its own version of “Exteme Makeover: Menu Edition” when it unleashed a brand new menu redesign and item additions in its stores nationwide on July 2.

Rather than continuing to feature its items grouped in “meals,” the updated menuboard...

Lunch, Dinner, or Snack: New Whatachick'n Bites

Beginning today at 3 p.m., Whataburger fans with a hankering for chicken can satisfy their cravings with the chain's newest menu item - Whatachick'n Bites.

And with a variety of sauces and dressings to choose from, customers can dunk or dip the lightly breaded, bite-sized morsels...

How CEOs Can Make Big Things Happen
April 2012

Quick-serve executives have a wide range of leadership strategies. While some believe that leading from behind the doors of their corner office is a suitable way to grow a business, others have found that the only path to success is leading by example and inspiring employees to be the best they...

Whataburger Debuts Chicken Fajita Taco

Today, Whataburger is launching the Chicken Fajita Taco, the newest permanent addition to the Texas burger icon's menu.

This isn't your average taco. It's a chicken fajita done the...

SONIC Bolsters Corporate Leadership Lineup

SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand.

  • Clas Petersson, vice president of product and packaging
  • Bob Franke, senior vice president of field...
Whataburger Spices Up Menu with LTO Ketchup

Whataburger is getting bold in 2012 with its first limited-time ketchup offering. Starting today, while supplies last, Spicy Ketchup will add a kick to Whataburger's condiment tray....

Whataburger Offers More Healthy Options

Whataburger is all about choices.   Starting on Nov. 7 at 3 p.m. CST., customers have even more options with the addition of new healthy menu items available at all 729 restaurants.

Moms and dads will cheer for Whataburger's new apple slices, available with any Kid's...

Whataburger to Launch First New Ads in 9 Years

Whataburger is getting ready to launch its first new marketing campaign in nine years, one that focuses on what an executive says is the brand’s most important quality: its people.

Rich Scheffler, group director of marketing at Whataburger, says performance results were not to blame...

Whataburger, Coca-Cola Support Military with Cup Sales

In recognition of the men and women who serve our country, Whataburger, in partnership with Coca-Cola, will launch an exclusive, limited-edition Classic Cup collector's series. The collector's series will debut at 6 a.m. on Monday, September 12, and will give loyal customers a nostalgic...

Whataburger's Green Chile Double is Back

After a regional launch last year, the Green Chile Double burger is going systemwide, at all of Whataburger's 700-plus locations for a limited time. This new burger will be available at 3 p.m. today, until October 3.

Just in time for fresh chile season, the Whataburger Green Chile...