What Burger Brands Can Learn from Sandwiches

2013 Quick Service Restaurant Benchmark Study Empathica Inc.

The burger segment could learn a thing or two from its more malleable brother, the sandwich. Despite the surge of better-burger companies, consumers are not as satisfied with burger brands as they are sandwich concepts, according to a quick-service restaurant benchmark study from Empathica Inc., a Mindshare Technologies company.

Whataburger Promotes Two Brand Leaders

Whataburger announced two executive team members have been promoted to new leadership roles within the company. These individuals previously held leadership roles at Whataburger and will take on expanded duties and responsibilities in each of their respective positions.


• Pam Cox, who previously served as group director of corporate communications, has been promoted to the role of vice president of communications for Whatabrands.

Whataburger Brings Back Monterey Melt

Whataburger’s Monterey Melt burger, which was introduced earlier in 2013 for a limited time, returned to the menu as an All-Time Favorite, joining a select group of the company’s most famous menu items.

The Monterey Melt was popular during its short run on the Whataburger menu in 2013. Based on customer response, Whataburger decided to bring it back full-time as one of the All-Time Favorites. The Monterey Melt includes two beef patties topped with Monterey Jack and American cheese, grilled onions and peppers, and Whataburger’s Jalapeño Ranch sauce.

Whataburger Sells Proprietary Pancake Mix Online

Whataburger pancake lovers can now make their own stacks at home, with the signature mix for Whataburger’s popular pancakes for sale on the company’s website, Whataburger.com.

The pancake mix, which comes in 1.75-pound bags, uses the same ingredients and recipe used in Whataburger restaurants. Customers simply combine the mix with water and follow the instructions on the label to enjoy. Each package makes approximately 32 pancakes.

Whataburger Named Top Workplace in San Antonio

Whataburger Restaurants LLC announced its selection as a San Antonio Express-News Top Workplace for 2013. The company was nominated by its employees and assessed in areas such as the company’s leadership, its values and future, company communication, and the company’s working atmosphere and environment.

The winners were officially announced October 22 at an awards luncheon held at the Grand Hyatt San Antonio and published in the October 27 Top Workplaces special section of the San Antonio Express-News.

Whataburger Honors Founder’s 100th Birthday

In honor of what would have been founder Harmon Dobson's 100th birthday, Whataburger announced a promotion for October 8 from 5 to 8 p.m. featuring $1 Whataburgers for dine-in customers. The promotion is run through the brand’s Facebook page where customers can claim the offer, have it sent to their email, and redeem at any Whataburger location. Airport locations are excluded from this offer.

A.1. Thick & Hearty Burger is Back at Whataburger

One of Whataburger’s most beloved burgers is back by popular demand. Customers in Arkansas, Louisiana, Georgia, Mississippi, Alabama, and Florida can now satisfy their dinner cravings with the A.1. Thick & Hearty Burger.

The A.1.Thick & Hearty Burger features two, 100 percent pure beef patties, topped with bacon, cheese, grilled onions, and A.1.Thick & Hearty Steak Sauce, served on Whataburger’s toasted five-inch bun for a combination of rich, satisfying flavors. 

In-N-Out, Whataburger Among Most Satisfying Burger Chains

Empathica, a global provider of Customer Experience Management (CEM) solutions to multiunit enterprises, released burger brand findings from the 2013 Quick Service Restaurant Benchmark Study, which surveyed 10,000 U.S. consumers and determined brand rankings in categories such as food, staff, and atmosphere, as well as the drivers behind social media engagement and loyalty.

The Whataburger Way

In Tulsa, Oklahoma, down the block from a McDonald’s and around the corner from a Jason’s Deli, Whataburger store No. 304 on Peoria Avenue features the same iconic, orange-and-white, A-frame exterior as nearly every other restaurant in the 740-unit Whataburger system. It serves the same quarter-pound hamburgers on five-inch buns, and its people inside display the same friendly demeanor that has catapulted the Whataburger brand through seven decades.