industry headlines

Whataburger Invites Contest Winners Into Test Kitchen

2015-01-14 Whataburger fans now have a chance to win an exclusive visit to Whataburger's test kitchen where Whataburger's new sandwich creations are invented.

Whataburger Brings Back Green Chile Double Burger in TX, OK

2014-08-21 Whataburger's popular Green Chile Double Burger is back once more for a limited time in Texas and Oklahoma.

Whataburger Launches Sauces, Mayo at H-E-B

2014-08-20 Whataburger and H-E-B Grocery Stores announced that Whataburger's Signature Sauces are now available at H-E-B and Central Market stores.

Whataburger Offering Honey Butter, Sausage in Retail Stores

2014-06-18 Based on its growing popularity and strong customer demand, Whataburger and H-E-B announced today Whataburger’s Honey Butter and Premium Pork Sausage ...

Whataburger Heats Up with Jalapeño Cheddar Biscuit

2014-04-02 Whataburger’s customers can try a new spin on an old favorite with the brand’s new Jalapeño Cheddar Biscuit, available for a limited time.

What Burger Brands Can Learn from Sandwiches

2014-01-16 The burger segment could learn a thing or two from its more malleable brother, the sandwich.

Whataburger Names Media Agency

2014-01-08 San Antonio–based Whataburger awarded all media planning and buying duties to Austin’s McGarrah Jessee after a four-month search that included nationa...

Whataburger Promotes Two Brand Leaders

2014-01-07 Whataburger announced two executive team members have been promoted to new leadership roles within the company.

Whataburger Brings Back Monterey Melt

2014-01-03 Whataburger’s Monterey Melt burger, which was introduced earlier in 2013 for a limited time, returned to the menu as an All-Time Favorite, joining a s...

Whataburger Sells Proprietary Pancake Mix Online

2013-11-05 Whataburger pancake lovers can now make their own stacks at home, with the signature mix for Whataburger’s popular pancakes for sale on the company’s ...