Empathica, a global provider of Customer Experience Management (CEM) solutions to multiunit enterprises, released burger brand findings from the 2013 Quick Service Restaurant Benchmark Study, which surveyed 10,000 U.S. consumers and determined brand rankings in categories such as food, staff, and atmosphere, as well as the drivers behind social media engagement and loyalty.
In Tulsa, Oklahoma, down the block from a McDonald’s and around the corner from a Jason’s Deli, Whataburger store No. 304 on Peoria Avenue features the same iconic, orange-and-white, A-frame exterior as nearly every other restaurant in the 740-unit Whataburger system. It serves the same quarter-pound hamburgers on five-inch buns, and its people inside display the same friendly demeanor that has catapulted the Whataburger brand through seven decades.
Whataburger lovers outside of Texas who have been craving Fancy Ketchup, Spicy Ketchup, and Original Mustard from miles away can now celebrate. Whataburger is selling bottles of its Fancy Ketchup, Spicy Ketchup, and Original Mustard on its website.
Since the retail launch in May, Whataburger fans outside of H-E-B’s Texas and Mexico service area have made several requests through Whataburger social channels to make the condiments available online.
For the first time ever, fresh avocado will be available to add to any Whataburger menu item. To celebrate, Whataburger is also serving up for a limited time the new Avocado Bacon Burger, which features a 100 percent beef patty topped with avocado, creamy pepper sauce, tomatoes, onions, bacon, and American cheese and is served on Texas Toast.
Whataburger, a family owned and operated quick-serve restaurant chain, has selected Pointsmith, a national in-store marketing management company, as the winner of its biennial vendor “Make it Happen” Award.
Following buzz about Whataburger’s condiments coming to H-E-B stores, the two Texas companies announced that Fancy Ketchup, Spicy Ketchup, and Original Mustard should arrive in stores just prior to the Memorial Day weekend by Saturday, May 25.
The Whatatfries product—a potato chip version of the french fry—should hit stores around the end of June 2013.
Whataburger Restaurants will celebrate National Burger Month by hosting an Instagram photo contest. Fans will be able to enter to win one of four weekly prizes including Whataburger for a Year – a free Whataburger each week for an entire year.
Whataburger Restaurants, known for custom-made, always-fresh burgers, will celebrate National Burger Month by hosting an Instagram photo contest.
Fans will be able to enter to win one of four weekly prizes, including Whataburger for a year—a free Whataburger each week for an entire year.
To be eligible to win, fans must be 13 years or older and upload photos via Instagram featuring a designated theme, including the hashtag #Whatagram and also tagging @Whataburger.
After six months of intense competition among more than 700 Whataburger restaurants, Whataburger crowned its three “WhataGames” victors in a ceremony last night. Whataburger #790 from San Antonio emerged as the WhataGames 2013 Champion, while Whataburger #669 from Laredo, Texas, took home the Silver medal and Whataburger #982 from Pflugerville, Texas, won the Bronze medal.
At the Whataburger Family Convention, a biannual gathering of more than 2,000 Whataburger attendees, CEO Preston Atkinson announced Whataburger will launch into retail sales for the first time by bottling its popular line of condiments—Fancy Ketchup, Spicy Ketchup, and Original Mustard—making them available exclusively at all Texas and Mexico H-E-B stores this summer.
H-E-B will also add a new product based on Whataburger’s iconic brand, called Whatafries.