Whataburger

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices...

This holiday season, Whataburger will honor a series of “Hometown Heroes” who give back to their communities. Honorees will be treated to a hearty breakfast for themselves and 20 close friends. Whataburger Facebook fans are invited to nominate everyday unsung heroes who are making a...

Whataburger announced that six executive team members have been promoted to new leadership roles within the company. These individuals previously held leadership roles at Whataburger and will take on expanded duties and responsibilities in each of their respective positions.

Clifton...

Talk about loyal fans. On August 8, Whataburger's biggest fans, Karl and Carol Hoepfner--retired Air Force Master Sergeants from Rockport, Texas--completed their record-setting tour of every Whataburger location in the country (729 stores in 10 states).

Last week, Whataburger hosted its own version of “Exteme Makeover: Menu Edition” when it unleashed a brand new menu redesign and item additions in its stores nationwide on July 2.

Rather than continuing to feature its items grouped in “meals,” the updated menuboard...

Beginning today at 3 p.m., Whataburger fans with a hankering for chicken can satisfy their cravings with the chain's newest menu item - Whatachick'n Bites.

And with a variety of sauces and dressings to choose from, customers can dunk or dip the lightly breaded, bite-sized morsels...

April 2012

Quick-serve executives have a wide range of leadership strategies. While some believe that leading from behind the doors of their corner office is a suitable way to grow a business, others have found that the only path to success is leading by example and inspiring employees to be the best they...

Today, Whataburger is launching the Chicken Fajita Taco, the newest permanent addition to the Texas burger icon's menu.

This isn't your average taco. It's a chicken fajita done the...

SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand.

  • Clas Petersson, vice president of product and packaging
  • Bob Franke, senior vice president of field...

Whataburger is getting bold in 2012 with its first limited-time ketchup offering. Starting today, while supplies last, Spicy Ketchup will add a kick to Whataburger's condiment tray....

Whataburger is all about choices.   Starting on Nov. 7 at 3 p.m. CST., customers have even more options with the addition of new healthy menu items available at all 729 restaurants.

Moms and dads will cheer for Whataburger's new apple slices, available with any Kid's...

Whataburger is getting ready to launch its first new marketing campaign in nine years, one that focuses on what an executive says is the brand’s most important quality: its people.

Rich Scheffler, group director of marketing at Whataburger, says performance results were not to blame...

In recognition of the men and women who serve our country, Whataburger, in partnership with Coca-Cola, will launch an exclusive, limited-edition Classic Cup collector's series. The collector's series will debut at 6 a.m. on Monday, September 12, and will give loyal customers a nostalgic...

After a regional launch last year, the Green Chile Double burger is going systemwide, at all of Whataburger's 700-plus locations for a limited time. This new burger will be available at 3 p.m. today, until October 3.

Just in time for fresh chile season, the Whataburger Green Chile...

If written screams were real, Whataburger corporate would be deaf by now.

A quick glimpse at Whataburger’s Facebook page – which the burger chain used to announce the...

Whataburger announced two new additions to its menu, the Pineapple Pie and Pineapple Shake, both available for a limited time only.

The new menu items will be available Monday, June 6, at 3 p.m. through ...

June 2011

Food production and agricultural sustainability seem to be on everyone’s mind these days. In fact, a report released in May by The International Food Information Council found that nearly 60 percent of Americans are now familiar with food sustainability issues. From best-selling books like...

Whataburger announced the results of an online survey conducted in honor of National Hamburger Month. The Southern burger icon, with more than 700 locations in 10 states, asked its Facebook fans to name their favorite way to order a Whataburger.

The winning combination? According to the...

Whataburger is heating up February's chilly weather with its Jalapeno Week promotion. Beginning Monday, February 14th through Sunday, February 20th, customers can add jalapenos to any burger, sandwich, taquito, or other entree for...

Carol and Karl Hoepfner of Rockport, Texas, who enjoy breakfast together daily at their local Whataburger, win the chain's "Tell Us Why You're Our Biggest Fan" online contest.