Whataburger

McDonald's Has Best Service, Value, Consumers Say

In a recent survey of restaurant customers in the United States, when it comes to identifying what drives loyalty for restaurants, the most commonly cited factors in determining which quick-service restaurant is visited most often are good value (58 percent), convenience (57 percent), low prices (53 percent), and fast service (51 percent).

Great-tasting food is only the eighth-most important factor in driving loyalty in this segment.

Whataburger Celebrates Unsung Heroes with Facebook Contest

This holiday season, Whataburger will honor a series of “Hometown Heroes” who give back to their communities. Honorees will be treated to a hearty breakfast for themselves and 20 close friends. Whataburger Facebook fans are invited to nominate everyday unsung heroes who are making a difference in their local community and deserve to be recognized.

Whataburger Leaders Move on Up with New Promotions

Whataburger announced that six executive team members have been promoted to new leadership roles within the company. These individuals previously held leadership roles at Whataburger and will take on expanded duties and responsibilities in each of their respective positions.

Clifton Rutledge, who has served as Whataburger Restaurants chief operations officer, will take on the new role of senior vice president and COO of Whataburger Restaurants.

Whataburger Unveils Menu Redesign, Under-550 Calorie Offerings

Last week, Whataburger hosted its own version of “Exteme Makeover: Menu Edition” when it unleashed a brand new menu redesign and item additions in its stores nationwide on July 2.

Rather than continuing to feature its items grouped in “meals,” the updated menuboard is classified in simplified categories like Burgers, Chicken, and Breakfast.

“Research showed that it was easier for customers to navigate through the menu with this new organization,” says Rich Scheffler, Whatabruger group director of marketing and innovation.

Lunch, Dinner, or Snack: New Whatachick'n Bites

Beginning today at 3 p.m., Whataburger fans with a hankering for chicken can satisfy their cravings with the chain's newest menu item - Whatachick'n Bites.

And with a variety of sauces and dressings to choose from, customers can dunk or dip the lightly breaded, bite-sized morsels to suit any mood or meal time.

Whatachick'n Bites, made with 100 percent all white-meat chicken breast, come in six- and nine-piece Whatameals complete with Texas Toast, a medium drink, and medium fries.

How CEOs Can Make Big Things Happen

Quick-serve executives have a wide range of leadership strategies. While some believe that leading from behind the doors of their corner office is a suitable way to grow a business, others have found that the only path to success is leading by example and inspiring employees to be the best they can be.

For an example of the latter, look no farther than the CEO of the largest restaurant company in the world.

Whataburger Debuts Chicken Fajita Taco

Today, Whataburger is launching the Chicken Fajita Taco, the newest permanent addition to the Texas burger icon's menu.

This isn't your average taco. It's a chicken fajita done the Whataburger way - with a whole sliced grilled chicken breast, layered with roasted poblano and red bell peppers, and finished off with grilled onions. It's light, but loaded at the same time.

SONIC Bolsters Corporate Leadership Lineup

SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand.

  • Clas Petersson, vice president of product and packaging
  • Bob Franke, senior vice president of field services – east region
  • Larry Archibald, vice president of brand systems
  • Tanishia Beacham, vice president of field marketing

 

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