Whataburger Unveils Menu Redesign, Under-550 Calorie Offerings

Last week, Whataburger hosted its own version of “Exteme Makeover: Menu Edition” when it unleashed a brand new menu redesign and item additions in its stores nationwide on July 2.

Rather than continuing to feature its items grouped in “meals,” the updated menuboard is classified in simplified categories like Burgers, Chicken, and Breakfast.

“Research showed that it was easier for customers to navigate through the menu with this new organization,” says Rich Scheffler, Whatabruger group director of marketing and innovation.

Lunch, Dinner, or Snack: New Whatachick'n Bites

Beginning today at 3 p.m., Whataburger fans with a hankering for chicken can satisfy their cravings with the chain's newest menu item - Whatachick'n Bites.

And with a variety of sauces and dressings to choose from, customers can dunk or dip the lightly breaded, bite-sized morsels to suit any mood or meal time.

Whatachick'n Bites, made with 100 percent all white-meat chicken breast, come in six- and nine-piece Whatameals complete with Texas Toast, a medium drink, and medium fries.

How CEOs Can Make Big Things Happen

Quick-serve executives have a wide range of leadership strategies. While some believe that leading from behind the doors of their corner office is a suitable way to grow a business, others have found that the only path to success is leading by example and inspiring employees to be the best they can be.

For an example of the latter, look no farther than the CEO of the largest restaurant company in the world.

Whataburger Debuts Chicken Fajita Taco

Today, Whataburger is launching the Chicken Fajita Taco, the newest permanent addition to the Texas burger icon's menu.

This isn't your average taco. It's a chicken fajita done the Whataburger way - with a whole sliced grilled chicken breast, layered with roasted poblano and red bell peppers, and finished off with grilled onions. It's light, but loaded at the same time.

SONIC Bolsters Corporate Leadership Lineup

SONIC welcomes four new members to its Oklahoma City corporate leadership group in a series of talent acquisitions designed to bolster the strategy and growth of the brand.

  • Clas Petersson, vice president of product and packaging
  • Bob Franke, senior vice president of field services – east region
  • Larry Archibald, vice president of brand systems
  • Tanishia Beacham, vice president of field marketing


Whataburger Offers More Healthy Options

Whataburger is all about choices.   Starting on Nov. 7 at 3 p.m. CST., customers have even more options with the addition of new healthy menu items available at all 729 restaurants.

Moms and dads will cheer for Whataburger's new apple slices, available with any Kid's Meal as a substitute for French fries and offered at no extra cost. Parents can rest easy as the apple slices substitution provides a good source of fiber and Vitamin C, and 90% fewer calories than French Fries.

Whataburger to Launch First New Ads in 9 Years

Whataburger is getting ready to launch its first new marketing campaign in nine years, one that focuses on what an executive says is the brand’s most important quality: its people.

Rich Scheffler, group director of marketing at Whataburger, says performance results were not to blame for rolling out a new campaign, as sales have consistently grown the last nine years. Instead, the company wanted to refocus its message to reinforce its authenticity.

Whataburger, Coca-Cola Support Military with Cup Sales

In recognition of the men and women who serve our country, Whataburger, in partnership with Coca-Cola, will launch an exclusive, limited-edition Classic Cup collector's series. The collector's series will debut at 6 a.m. on Monday, September 12, and will give loyal customers a nostalgic keepsake as well as something more–the chance to give back to military patients and their families. Beginning at 6 a.m. each Monday from September 12 through October 3, Whataburger restaurants will serve its delicious and refreshing Coca-Cola beverages in a different collector's cup, while supplies last.