Customers can add free jalapenos to their order through January 17; firefighters and police officers to eat jalapenos for charity.
Employees of restaurants and corporate office donate more than 3,000 toys to seven cities.
Company e-mailing coupons for free menu items to customers every other day from December 1 to Christmas Eve.
Company announces launch of LTO buffalo chicken sandwich.
Burger chain launches T-shirt customization Web site, allowing customers to assemble favorite orders on shirts.
The company will award more than $110,000 in college scholarships to 57 Whataburger family members.
Whataburger's deal with Barrand Inc. spans 40-plus restaurants in Northeast Texas and the Florida Panhandle.
Whataburger Restaurants promotes Controller Ed Nelson to CFO.
A rigorous evaluation process which involved 20 software vendors, stretched over 15 months and included several week-long demos and a month long pilot culminated with XPIENT being named as Whataburger's solution of choice.
COO and Executive Vice President Preston Atkinson is tapped to lead the burger company as it approaches the $1 billion mark.