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A look at how quick-service brands can adapt signature menu items to the retail space.
The Whataburger Way
Little known outside the South, Whataburger rides passionate consumer loyalty and slow and steady growth into quick service’s upper ranks.
How CEOs Can Make Big Things Happen
The industry’s top CEOs explain how they create company cultures that drive success.
The Case for Humane
Humanely raised foods are in higher demand than even local and organic ingredients. Quick serves have a big opportunity to answer the cry from consumers.
Whataburger Chooses Xpient's IRIS POS
A rigorous evaluation process which involved 20 software vendors, stretched over 15 months and included several week-long demos and a month long pilot culminated with XPIENT being named as Whataburger's solution of choice.
Whataburger Names New President
COO and Executive Vice President Preston Atkinson is tapped to lead the burger company as it approaches the $1 billion mark.
Whataburger Matriarch Dies
The woman who raised a family and a legendary burger chain, with husband Harmon Dobson, died yesterday after a hard fought battle with cancer.
Whataburger Announces Departure of Company President and COO, Tim Taft
Tim Taft will be replaced by Whataburger Chairman and CEO Tom Dobson in the president’s role. Whataburger’s former chief development officer, Preston Atkinson, will move into the COO slot.
Whataburger's CPO Is Motivator of the Year
The award honors Sandee Pritchard, who was chosen from among hundreds of nominees, for her trendsetting leadership and excellence in human resources.
Whataburger to Sign Largest Florida Franchising Agreement Ever
Pro athletes and Texas businessmen join forces to build 28 new restaurants in Jacksonville, Fla. area.
Whataburger Announces First Thomas E. Dobson Award
Whataburger's newest award recognizes an outstanding general manager—and the honor comes with a 2002 Ford Mustang GT convertible.
Whataburger President Carries Olympic Torch
Tim Taft, president and COO of Whataburger and the former captain of the University of Texas track team, carried the Olympic torch in Austin.
Whataburger Declared a Texas Treasure
The 77th Texas Legislature is set to officially recognize what Texans have known for more than 50 years: that Whataburger is a state treasure.
New Whataburger Franchisee First in Over Ten Years
Houston businessman Theldon Branch recently did something no one else has done in over a decade: on March 6, he became a new Whataburger franchisee.
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