May 23, 2013

White Castle

Small portions give customers control over health, values, and variety.
Small Portions a Big Idea
April 2013

Little servings give diners an opportunity to control health, value, and variety.
New York Mayor Michael Bloomberg has angered many with his health regulations.
The Bloomberg Precedent
January 2013

New York City Mayor Michael Bloomberg is transforming the state of food regulations—for better or worse.
Craft beer options at quick service restaurants expand customer beverage choice.
How to Stay Crafty
November 2012

Operators are finding that microbrews can add a local touch.
The Fight for America
October 2012

With gloves off and the days ticking down to November 6, the two contenders for the most powerful position in the world—reigning President Barack Obama in one corner and challenger Mitt Romney in the other—are prepped and ready to compete in the battle of a lifetime.

Drive Time
September 2012

Breakfast is on a roll.

Even though most Americans prepare or eat their morning meals at home, an increasing number of them are opting for breakfast on the way to work, particularly at quick-service restaurant locations.

Nearly half of consumers visited a limited-service restaurant...

Agency Uses White Castle Ads to Teach Kids the Ropes

Zimmerman Advertising, the 14th largest full-service agency in the U.S., is offering a one-day hands-on introduction to the business of advertising on Take Your Daughter or Son to Work Day, today from 11 a.m. to 4 p.m.

This Tax Season, Save 15 Percent at White Castle

White Castle makes last minute tax preparation a little easier with a 15 percent off Tax Day promotion through April 17 at midnight.

Facebook fans can download a coupon for 15 percent off a purchase. Non-Facebook fans can go to the White Castle website,...

Brands Get Behind Autism Awareness

For the month of April, fast-casual restaurant Carino’s website is blue instead of the normal yellow, and if visitors click on the “Why Blue?” tab in the upper right-hand corner, they’ll find out why: the company is helping raise awareness about autism.

That’...

White Castle Crowns Slider Bowl Champion

With a calculated flick of his finger Chris Eldridge sent his slider into a controlled roll that stopped in the end zone, scoring a late 4th quarter touchdown to surge ahead, he held on for the first-ever Slider Bowl Championship. White Castle awarded Eldridge,...

White Castle Hosts Slider Bowl National Championship

For the 16 regional winners, the time to prove their mettle is now! The final stage is set for these competitors to play for the first-ever Slider Bowl National Championship in Indianapolis, IN.

Romance Is in the Air at White Castle

Celebrate Valentine's Day with the taste you crave, and top it off with a new dessert.

White Castle is once again hosting its famous Valentine's Day dinner and Castles are now taking reservations.

Devoted couples...

White Castle Amps Up the Chili This Winter

White Castle customers can now satisfy their winter cravings for Angus Steak Chili and Chili Cheese French Fries. The chili specials are available Dec. 30, 2011, through March 17, 2012, at White Castle.

White Castle makes the chili with 100 percent Angus steak that is lean and slowly...

White Castle Hosts Breakfast With Santa

 

You better be good because Santa Claus is coming to a White Castle in a town near you this holiday season!

White Castle Gives a Twist to Traditional Stuffing

Impress your guests and celebrate this Thanksgiving with a famous Turkey Stuffing recipe that includes White Castle's one-of-a-kind Original Sliders.

A favorite among Cravers for 20 years, this recipe calls for 10 Original Sliders as the main ingredient. 

The recipe...

Awards Highlight Best Human Capital Practices in 2011

People Report and sister company Black Box Intelligence announced the winners of the 2011 Best Practices awards, presented in front of 250 restaurant executives at the annual Best Practices Conference. The winners represent best in class for their human capital practices in their segment in the...

Gallant Building Raises New Fort for White Castle

Gallant Building Solutions has been awarded the general contract for the construction of a 2,900 square-foot ground-up White Castle restaurant located in Elk Grove, Illinois. The free standing fast food chain will replace an existing eatery and will feature a drive-thru and an underground...

White Castle Puts 'Puzzle' Together for Autism Speaks

Continuing its commitment to Autism Speaks, White Castle will again participate in the Autism Speaks Puzzle Piece campaign. White Castle customers and employees can purchase a puzzle piece for $1, attach it to the castle wall, and support the nation’s largest autism research and advocacy...

White Castle Turns 90

 

White Castle is honoring the creation of the burger during the month of May for National Hamburger Month with special promotions and events.  

"This National Hamburger Month celebration is extra special because it is also our 90th birthday year," says ...

Leveraging Franchisee Diversity
May 2011

Quick serves could be poised to step up their franchising efforts as soon as the credit market thaws and while available real estate remains cheap. Some experts say that minority-franchisee recruitment will be a particular area of focus, as franchisors pursue the value minorities bring to...

Burger-Scented Candles Burn Again at White Castle

White Castle's Original Slider-scented candle is now available for purchase in all White Castle restaurants. Due to the candle's popularity and to meet customer demand during the holiday season, White Castle decided to make the candle available online and in stores.

Innovation 90 Years in the Making

White Castle is testing a trio of fast-casual restaurant concepts that could help the nation’s oldest quick-service burger chain decide whether to branch off in new directions.

The Columbus, Ohio–based icon, known for its little hamburgers affectionately dubbed sliders, housed...

2010 in Review
December 2010

Reporting by Blair Chancey, Sam Oches, Daniel P. Smith, Robin Van Tan, Barney Wolf & Lori Zanteson

1. BK Sold to Brazilian Investors

Becoming the decade’s biggest restaurant buyout,...

The 30-Day Challenge
September 2010