The battle to hire and keep the best people starts with the first time you have contact with prospective employees. Customers of the best fast-casual operators expect more in terms of food and service than what they get from competitors in other segments.
This poses a great challenge for us in the segment, as employees have the opportunity to make more money working for mediocre casual-dining chains because of the tipping model. But we can beat that.
If you walk through your front door in the near future and your house is filled with the aroma of steam-grilled hamburger and onions, try not to get too excited. You might be having a salad for dinner.
That’s because White Castle, the Columbus, Ohio–based chain known for its square-patty sliders, introduced a beef-scented candle. Part of its promotion efforts for National Hamburger Month (inaugurated in 1992 by … White Castle), the delectable and potentially deceiving candles sell for $10 each, with proceeds going to science and advocacy organization Autism Speaks.