Wing Zone has completed a comprehensive brand make-over of its franchise operation with a total focus on flavor. Design Coup Inc. a brand development agency in Decatur, Georgia, used its Brand Story approach to reshape the brand message, food concept, graphics, and operations to celebrate Wing Zone's amazing flavors and its loyal Flavorholic customers.
The idea for Wing Zone was hatched in a fraternity house in 1991, but the first store didn’t open until two years later. Take-out and delivery wings were the brainstorm of fraternity brothers Matt Friedman and Adam Scott, who, while studying at the University of Florida, wanted to feed themselves and fellow Gators something besides the delivery mainstays of pizza and subs.
On April 10, Mauricio Acevedo, the CEO of Miami-based crepe concept BannaStrow’s, will head to India to visit Mumbai, Hyderabad, and New Delhi. While there, Acevedo will meet with entrepreneurs who are interested in partnering with the brand to open stores in each market.
Being in the right place at the right time is the key to success in any business. And as the nation finally begins to climb out of one of the worst recessions in U.S. history, a number of quick-service companies are advising their franchisees that, with soft real estate prices, lower construction costs, and increasing availability of capital loans from lending institutions, now is the right time to get growing again—as long as the sites are right.
For 18 months, executives at Atlanta-based Wing Zone laid groundwork for the brand’s launch into international expansion. In November, they finally tasted the fruit of that labor when the first international Wing Zone unit opened in Panama.
Matt Friedman, founder and CEO of the chicken wing chain, says it’s safe to say the opening was a success.
Population. U.S. proximity. Financing. Footprint. The right partners. Those were just a few of the factors that mid-sized quick serve Wing Zone considered in choosing the first international market to represent its expanding brand.