Outside a new Memphis-area Wingstop, a small crowd of locals gathers for a ribbon-cutting ceremony and grand opening. The restaurant looks like most others in the Texas-based brand’s portfolio—a modest sign with a signature dark green sans serif type protrudes from a beige concrete exterior, aviation paraphernalia reminiscent of the ’30s and ’40s brings an air of nostalgia to the interior, and the menu boasts a selection of classic and boneless wings with 11 different sauce options.
Texas-based Wingstop has plenty to celebrate for its 20th anniversary. For the past decade, the brand has seen continual year-over-year same-store sales growth, with revenues up 9.9 percent system wide. Dave Vernon, Wingstop’s chief development officer, says the brand’s success has a lot to do with smart site selection and a thorough understanding of its consumer base.
With the opening of 74 new restaurants as well as development agreements representing another 182 domestic and 35 international new units, Wingstop Restaurants enjoyed its most successful year of growth in the 20-year history of the company in 2013. The company now has over 600 restaurants worldwide and signed commitments for more than 500 additional restaurants, which is the most in Wingstop history. In addition, Wingstop recorded its 10th consecutive year of positive same-store sales increases at 9.9 percent and an increase in domestic average unit volume to $974,000.
Wingstop nominated Kaylan Brumfield as this year’s fifth High School Scholar Athlete of the Month, a program also sponsored by KTVT-TV CBS.
Wingstop Restaurants Inc. announced the relocation of its corporate headquarters from Richardson, Texas, to The Crossings II, a professional building at 5501 LBJ Fwy. in Dallas. The move follows the biggest year of growth in Wingstop history, resulting in 74 new restaurant openings and franchise development agreements for more than 180 domestic locations and more than 40 international locations.
Wingstop and Dr. Pepper launched the first-ever #FlavorFight contest on social media, inviting fans to vote for their favorite Wingstop flavors and the chance to win prizes. Fans of the wing brand can choose between two flavors in a series of flavor fights on Twitter and Facebook.
Through December 23, Wingstop enthusiasts have a chance to win GameStop gifts cards for the WWE 2K14 game and the ultimate prize of a one-year supply of wings from Wingstop.
Wingstop officially entered the Charlotte market with the opening of its first unit located at 9211 N. Tryon St.
The new Wingstop, located across from the UNC Charlotte campus, was opened by brand partners Alexandra Acosta and Miguel A. Flores Stringel, a father-daughter team. The duo, which owns and operates several agricultural-based businesses throughout Mexico, signed a three-store agreement earlier this year. They have plans to open two additional locations in Matthew and Harrisburg, North Carolina.
Wingstop opens a new restaurant location in Independence, Missouri, where wing enthusiasts in the Kansas City-area now have an additional location to get their wing fix.
Wingstop of Independence is located at 11825 U.S. Highway 40 and serves as the 11th in the state of Missouri, and the third in the Kansas City-area. The new store is thanks to Brand Partner, Jason Scheer, who became a Wingstop fan after trying the flavors of the brand.
Wingstop reached another milestone with the opening of its 600th location in Sterling, Virginia.
“As we wrap-up our 10th consecutive year of same-store sales growth, the 600th store milestone is a testament to the strength of the Wingstop business model,” says Wingstop CEO Charlie Morrison. “The D.C. metro area is a key growth market for Wingstop as we continue to expand our system to more than 1,000 restaurants worldwide.”
The Phoenix-area has a new location to get their wing fix. Wingstop opened a new location in Gilbert, Arizona, at 3757 South Gilbert Rd.
The location is the 10th Wingstop restaurant in the Phoenix-area, and the 15th in Arizona. It is also the 36th location to open under longtime Wingstop brand partner Charles Loflin, who currently operates locations in Arizona, New Mexico, and Texas.