Employee theft may not be many brands’ No. 1 challenge in the ever-tenuous economic environment, but it’s a threat that exists in many forms. And quick serves across the industry are doing something about it, with the help of biometric point-of-sale systems.
Imagine a market of 173 million potential customers. Seventy-eight million of them are female (often the primary decision-maker in the family), 61 million are college students, and 29 million have an income of more than $100,000.
Seems like a no-brainer for operators, right?
Wingstop has landed in Columbus, Ohio. The 550-unit chicken wing chain has opened its first restaurant in the area and second in the state at 2836 Stelzer Road in Columbus.
Wingstop has appointed Doug Willmarth as its chief marketing officer, responsible for the 550-unit chain’s brand positioning, marketing strategy, and advertising execution.
Now more than ever, quick-service executives are opening their eyes to the wealth of opportunity that lies beyond U.S. borders, realizing that abroad is where the growth is—and for good reason.
“Domestic is one country; international is every other country,” says Bob Kaufman, vice president of business development for Southern California–based The Coffee Bean & Tea Leaf (CBTL).
“Of course international is huge, because of the sheer number of people and markets and opportunities.”
Four million pizzas. More than 1.2 billion wings. A whopping 325.5 million gallons of beer. These are just a few of the staggering statistics predicted for U.S. consumption this Super Bowl Sunday.
And quick serves—especially wings and pizza joints, which carry two Super Bowl must-haves—are prepping for the storm.
Wingstop soared to new heights in 2012 – opening 57 new restaurants and achieving a record nine consecutive years of same store sales increases. The 550-unit concept’s same store sales for the fourth quarter increased 15.8 percent over the same quarter last year, and 13.7 percent for fiscal year 2012.
Though 2013 has just begun, restaurant operators should keep at least one eye on 2015, when new credit card standards will begin to reshape how most customers pay for goods and services.
By October 2015, all restaurants and other merchants will be subjected to new Europay, Mastercard, and Visa (EMV) standards, which reflect a shift from magnetic-stripe credit cards to chip-and-pin cards. Considered safer and widely used across Europe and other nations, the chip-based cards require insertion of the card into a terminal throughout the entire transaction.
Wingstop, the award-winning chicken wing chain with more than 530 locations throughout the U.S. and Mexico, has signed a master development agreement to expand its international presence into Russia.
Wingstop, the 530-unit, award-winning wing chain, has opened its first restaurant in Michigan, located at 25110 Evergreen Road in Southfield.