Wingstop’s executive chairman of the board, Jim Flynn, isn’t shy about comparing his brand to McDonald’s.
“I want to say we’re going to be the McDonald’s of the wing industry, and basically, we are at this point,” he says. “Because there’s nobody else this big.”
“They’re one of the best-kept secrets in [quick service],” says Gary Stibel, who has consulted for companies from McDonald’s to Yum! and is now CEO of the New England Consulting Group. “In new markets, they can define the way the game is played.”