Like many national sporting occasions, March Madness marks an exciting time of opportunity for the quick-serve industry. To coincide with this year’s NCAA men’s basketball tournament, Pizza Hut rolled out its WingStreet concept to all units across the U.S.
“For pizza and wings, [sports events] are perfect consumption occasions. Obviously, we see our business really correlate with these times,” says Carrie Walsh, chief marketing officer at Pizza Hut. “A lot of wings specifically get consumed during March Madness, and we wanted to take advantage of that.”