It’s only fitting that a 35-year-old Southern barbecue franchise would want to have a presence in a state that is home to the “BBQ Capital of the World.” That’s why Florida-based Woody’s Bar-B-Q is proud to announce the opening of its newest restaurant in Murfreesboro, Tennessee – marking the national chain’s one and only restaurant in the state. After opening on February 2, proud new operators Lea Keisling and Neil Johnston are excited about the promise that their new restaurant holds.
With two of its most successful franchises located in the small cities of Sebastian in Indian River County and Macclenny in Baker County, the management team of Florida-based Woody’s Bar-B-Q has developed a somewhat unconventional plan of attack to roll out Phase I of the national chain’s expansion in 2013. Armed with a target list of sixteen small towns in underserved counties of Florida and a newly refined quick service restaurant model, Tra Williams – the VP of franchise development for the authentic Southern barbecue company – has high hopes for the success of this initiative.
With bibs and wet naps at the ready, Woody’s Bar-B-Q fans are getting psyched up for this weekend’s big event at a dozen Florida franchise locations. Saturday, July 21, marks the 5th Annual Spare Rib Eating Contest at the popular Sunshine State-based Southern Bar-B-Q chain.
The finger-licking fun begins at 12 p.m. as hundreds of competitive consumers sit down in front of trays piled high with slow-smoked spare ribs slathered in Woody’s famous barbecue sauce.
Florida-based casual barbecue chain Woody’s Bar-B-Q is overhauling its operations and planning for future growth with two fast-casual prototypes.
The veteran chain is now offering a 2,500–3,000-square-foot fast-casual model and 1,000–1,500-square-foot fast-casual express model to franchisees instead of the larger casual diners it previously offered.
“It gives us a greater opportunity to attract [franchisees] who we couldn’t attract if we were going into 5,000- or 6,000-square-foot restaurants like we’ve done in the past,” says Woody Mills, cofounder of Woody’s Bar-B-Q.