Yoshinoya

Stepping Up to Fast Casual

Quick-serve companies roll out fast-casual concepts to serve new demographics.

Yoshinoya hopes its Asiana Grill fast-casual concept draws new demographics.
Yoshinoya hopes its Asiana Grill fast-casual concept draws new demographics.

On May 30, Yoshinoya America opened the first-ever Asiana Grill Yoshinoya in Fullerton, California. While the company has long been known in California and Nevada for its quick-service concept, the Asiana Grill Yoshinoya marks its first foray into fast casual.

Asiana Grill Yoshinoya Opens in Fullerton, California

Yoshinoya America, Inc., a leading quick-service restaurant chain with franchises in California and Nevada, invited the public to celebrate the grand opening of its new concept restaurant, Asiana Grill Yoshinoya, at 450 North State College Blvd. in Fullerton, California, on May 30, 2012. Festivities began at 10 a.m. with a ribbon cutting ceremony.