Yummy Cupcakes

Ones To Watch: Yummy Cupcakes

When Tiffini Soforenko first told her husband, Nik, that she wanted to open a cupcake bakery, his response was, “You don’t bake.”

But Soforenko, who worked as director of operations at Universal Studios Hollywood for more than 15 years, says she knew how to bake, she just didn’t have the time. That changed when she created Yummy Cupcakes in 2004.

Soforenko has been devoted to baking ever since and now has more than 400 proprietary cupcake recipes, including 94 vegan and 23 sugar-free cupcake varieties.

Just Desserts

Baked desserts aren’t always at the forefront of customers’ dining decisions, but that doesn’t mean they need to be an afterthought. Cookies, cakes, pies, and other sweets have made their way onto menus of all types of limited-service restaurants, giving operators additional sales opportunities during lunch, dinner, and, increasingly, snacking periods.

Yummy Cupcakes Kicks Off Expansion with 1st Franchisee

Yummy Cupcakes, the Los Angeles-based gourmet cupcake bakeshop that offers an extensive line of cupcakes and specialty cupcake treats, recently announced its aggressive franchise growth plans, sweetening the deal for consumers and franchise prospects alike. The bakeshop will call the San Diego coast its latest “treat spot” with its first domestic franchise location opening early July.