Zaxby's

November 2013

For some brands, losing the long-held title of No. 1 limited-service chicken chain would feel defeating. But when KFC gave up its leading role this year to fellow quick serve Chick-fil-A, it wasted no time in getting back on its feet by introducing Original Recipe Boneless Chicken—a...

Zaxby’s Franchising Inc. announced its expansion into another new state with a multi-unit restaurant agreement. Veteran ZFI multi-unit franchisees Ben Williams Sr. and Bill McGeary, joined by Ben Williams Jr., have signed a deal that gives them exclusive rights to northeast Oklahoma,...

Zaxby’s is treating its customers to a new Fan Special meal. To kick off the Fan Special, the brand’s new TV spots, airing this week, encourage guests to participate in its Prove Your Fanhood video contest. The contest is a part of Zaxby’s new Check-In For Chicken social...

Zaxby’s Franchising Inc. announced the appointment of Frank Knight to vice president of information technology. In this position he will responsible for the information technology and project management office departments of ZFI. This includes...

Zaxby’s is kicking off its new college football and basketball sponsorship with the unveiling of its “Check-in For Chicken” new mobile app and social rewards program.

As one of the first of its kind in the limited-service industry, the interactive website and iOS app...

The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance higher-quality, convenient foods with a more upscale environment.

This success has...

The list of the fastest-growing retailers this year tells a story of consumers’ growing affinity for fast-fashion, specialty grocery items, and apparel. STORES Hot 100 Retailers list, published annually in the August issue of STORES magazine,...

Zaxby’s is shaking up its menu with the return of two fan favorites and debut of two new offerings. The fast-casual chicken chain is rolling out a new line of premium milkshakes including the popular Birthday Cake and Banana Pudding Milkshakes and the new...

July 2013

It’s back and bigger than ever. Now in its fourth year, our “Best Franchise Deals” report has become the can’t-miss list of top quick-service and fast-casual franchises, assessing factors such as investment-to-sales ratio, marketplace differentiation, corporate support to...

Zaxby’s announces it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division I colleges through a two-year deal with their football and basketball teams. The initiative gives Zaxby’s, a Southeast favorite for chicken...

April 2013

Though research and development used to be an old boys’ club in the limited-service industry, the tables are slowly starting to turn.

As quick serves and fast casuals expand their gender horizons both in the C-suite and beyond, more women are leading R&D efforts and bringing...

What’s better than eating banana pudding? Drinking it! Capturing the essence of a Southern classic, guests can indulge in the taste of the real thing in Zaxby’s new Banana Pudding Milkshake. 

Zaxby’s, a Southeastern favorite for chicken fingers and wings, announced it renewed a multiyear beverage agreement with The Coca-Cola Company.

The two Georgia-based companies continue their longstanding partnership together through an extension of a previously renewed agreement in...

Snagajob, the largest hourly employment network for job seekers and employers, and Zax, Inc., Zaxby’s largest franchise group comprising 98 locations, announced a strategic partnership to help the franchise group recruit and hire even more high-quality hourly employees, from counter and...

Wimpy. Tongue torch. Insane. Those words might not seem like a mouthful, but toss them with Zaxby’s Boneless Wings, and they’ll have taste buds talking. The chain’s Boneless Wings Meal gives wing lovers a way to explore the flavors of Zaxby’s...

Zaxby’s Franchising made a $125,000 donation to Prince Avenue Christian School (PACS) in Athens, Georgia. The gift will support the school’s new building campaign to develop additional facilities, programs, and technology that will increase academic opportunities for its growing...

Zaxby’s announces the appointment of Richard Fletcher to vice president of talent management for Zaxby’s Franchising Inc. (ZFI). Fletcher has been with ZFI since 2003, most recently serving as senior director of learning and organizational development, where he oversaw creation and...

Zaxby’s announces an “indescribably good” promotion of Stephanie P. Gamble (née Struble) to vice president of brand development for Zaxby’s Franchising, Inc. (ZFI). Gamble has played an integral role in the development of many of Zaxby’s award-winning signature menu...

Zaxby’s is increasing its commitment to Make-A-Wish in honor of the thousands of children the restaurant chain serves every year.

As part of its second sponsorship, Zaxby’s will help grant the wishes of 45 children with life-threatening medical conditions.

“We...