Zaxby's

Is it a Snak? Is it a Meal? Zaxby’s, the Southeast favorite, is asking guests to join in on the Big Zax Snak Meal online debate. Zaxby’s has teamed up with NFL linebacker Clay Matthews to kick off the conversation in the chain’s ongoing “indescribably good” ad...

It’s a summer of celebration for Zaxby’s guests as the chain returns two fan favorites, The Roadhouse Zalad and Birthday Cake Milkshake, as part of its latest limited-time-only promotion. Zaxby’s casts country music star Lee Ann Womack to promote the much-loved menu items in...

Zaxby’s, a Southeast favorite for chicken fingers and buffalo wings, and one of the nation’s fastest growing restaurant chains, is spreading its wings to its 13th state. The fast-casual restaurant will open its first location in West Monroe, Louisiana, today, Monday, July 2, and...

Zaxby’s announced today that it signed a multi-unit development agreement with Hoozax Foods, Inc. to open 32 Zaxby’s restaurants in the Norfolk and Richmond, Virginia, areas within the next seven years.

Based in Suwanee, Georgia, Hoozax Foods, Inc., is led by Duane Hoover and...

Fast-casual chains strengthened their gains on the overall restaurant industry, with the top 150 fast-casual chains growing 8.4 percent to $21.5 billion in 2011, a faster rate than in 2010 (6.6 percent). In comparison, 2011 sales growth for the ...

Zaxby’s announces the appointment of Blake Bailey to chief financial officer for Zaxby’s Franchising, Inc (ZFI). Bailey succeeds Tony Townley, founding partner with Zach McLeroy, chief executive officer of ZFI.

Townley is relinquishing the title of CFO for his new title,...

Zaxby’s fanatics can once again enjoy the wildly popular Zensation Zalad and the new Brownie Batter Milkshake as part of the chain’s latest limited-time-only promotion. Appearing in two TV spots each, Zaxby’s has enlisted television personalities Jill Hennessy and Chris Kattan...

Recognized for the first time, Zaxby’s has been ranked No. 7 in the Top 10 Excellent Large Fast-Food Chains with 500 or more U.S. units in the recently published Quick-Track study conducted by Sandelman & Associates in 2011. Ranked alongside chains like Starbucks and Panera Bread, 51...

Zaxby’s unveiled its newest store design, an overhaul of the exterior and refresh of the interior that will debut in two corporate-owned locations in February.

Zach McLeroy, cofounder and CEO of Athens, Georgia–based Zaxby’s, says this is the third time the company has...

Zaxby’s, at the request of its beloved fanatics, is returning its Fried Pickles and featuring its Chicken Finger Sandwich Meal as part of the chain’s latest promotion.

The much-loved menu items will be promoted by the chain’s newest fanatic, Rachel Dratch, best known for...

Zaxby’s Franchising Inc. of Athens, Georgia, was named a 2011 Champion of Learning in recognition of its commitment to workplace learning and understanding of its impact on organizational and employee performance. Zaxby’s employs 175 in Athens and specializes in prepared-at-order...

September 2011

Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales....

June 2011

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own....

Last week QSR's in-house fast-casual expert, George Green, snagged the interview of the season with Darren Tristano, executive vice president at leading research firm Technomic. Not only did he get Tristano's coveted insight on the fast-casual industry, he gained exclusive...

Zaxby’s is enlisting two stars accustomed to the red carpet in its latest celebrity-themed TV commercials. Ryan Stiles, best known for his work on the improvisational comedy “Whose Line Is It Anyway?” adds hype to the limited-time return of the guest favorite Birthday Cake...

Chain's new Caramel Pecan Pie Milkshake features the tastes of caramel, pecan, and buttery pie crust, topped with whipped cream.
The fast-casual chain opened its 500th location in Tifton, Georgia, on Monday.
Zaxby's offering customers a free Meal Deal when they purchase a copy of Colt Ford’s latest album, Chicken and Biscuits.
Zaxby's has launched a new line of menu items, including a variety of milkshakes and the Roadhouse Zalad.
Terry Bradshaw stars in new TV spots promoting chicken chain's Kickin’ Chicken Sandwich Meal and Fried Pickles.