Zaxby’s is treating its customers to a new Fan Special meal. To kick off the Fan Special, the brand’s new TV spots, airing this week, encourage guests to participate in its Prove Your Fanhood video contest. The contest is a part of Zaxby’s new Check-In For Chicken social rewards program that reflects Zaxby’s college football and basketball sponsorship with 28 Division I colleges across the chain’s 13-state footprint.
Zaxby’s Franchising Inc. announced the appointment of Frank Knight to vice president of information technology. In this position he will responsible for the information technology and project management office departments of ZFI. This includes all technology for the ZFI corporate office and all Zaxby's stores, as well as project management for all major ZFI projects.
Zaxby’s is kicking off its new college football and basketball sponsorship with the unveiling of its “Check-in For Chicken” new mobile app and social rewards program.
As one of the first of its kind in the limited-service industry, the interactive website and iOS app enable Zaxby’s fans to engage with the brand beyond its restaurants.
Zaxby’s “Check-in for Chicken” program encourages users to link their social media accounts—Facebook, Twitter, Instagram, YouTube, and others—to receive points for engaging in social activities with the brand.
The fast-casual category has been the fastest-growing restaurant segment over the past two years, according to market research firm Technomic, as operators in the category continue to effectively balance higher-quality, convenient foods with a more upscale environment.
This success has come even as fast casuals offer higher price points than traditional quick serves. A recent Technomic report found that consumers are happily paying more at fast casuals in both the lunch and dinner dayparts.
The list of the fastest-growing retailers this year tells a story of consumers’ growing affinity for fast-fashion, specialty grocery items, and apparel. STORES Hot 100 Retailers list, published annually in the August issue of STORES magazine, consists of retail companies that reported the greatest increase in domestic sales between 2011 and 2012. All public and private companies with more than $300 million in sales were eligible for the list, which was compiled by Kantar Retail.
Zaxby’s is shaking up its menu with the return of two fan favorites and debut of two new offerings. The fast-casual chicken chain is rolling out a new line of premium milkshakes including the popular Birthday Cake and Banana Pudding Milkshakes and the new Chocolate Cookie Milkshake. The new milkshakes are now a permanent menu enhancement, replacing the traditional chocolate, strawberry, and vanilla flavors. Zaxby’s also is introducing a new Cobb Zalad to its salad line through summer’s end.
It’s back and bigger than ever. Now in its fourth year, our “Best Franchise Deals” report has become the can’t-miss list of top quick-service and fast-casual franchises, assessing factors such as investment-to-sales ratio, marketplace differentiation, corporate support to franchisees, and positive brand momentum.
Zaxby’s announces it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division I colleges through a two-year deal with their football and basketball teams. The initiative gives Zaxby’s, a Southeast favorite for chicken fingers and wings, the opportunity to gain valuable exposure among the 173 million Americans who identify themselves as college sports fans and represents the brand’s largest sports sponsorship to date.
Though research and development used to be an old boys’ club in the limited-service industry, the tables are slowly starting to turn.
As quick serves and fast casuals expand their gender horizons both in the C-suite and beyond, more women are leading R&D efforts and bringing their unique viewpoint to the menu-creation process.