Zaxby's

Is Your Brand Star Struck?

Zaxby’s has Doris Roberts, Terry Bradshaw, and Ryan Stiles. Subway has Apolo Anton Ohno, Michael Phelps, and Blake Griffin. Now Starbucks and Lady Gaga are teaming up. The question remains, however, whether star power in a quick serve’s marketing efforts can add up to big sales.

To fully harness the powerful influence of a celebrity, experts say, quick-serve operators must clearly define the role of that celebrity, not just go for the instant name recognition.

Interpreting the Top 100

Every year, many of us anxiously await the release of Technomic’s Fast Casual Top 100 report. Technomic’s Darren Tristano, one of the most knowledgeable people in the industry, gave me an interview and a sneak peek at the report. Here are his thoughts, followed by a few of my own.

Darren, what is the size of the fast-casual segment (2010)?

Exclusive First Peek! Fast-Casual Top 100

Last week QSR's in-house fast-casual expert, George Green, snagged the interview of the season with Darren Tristano, executive vice president at leading research firm Technomic. Not only did he get Tristano's coveted insight on the fast-casual industry, he gained exclusive access to the highly anticipated Fast Casual Top 100 Report.

Below is Green's first-hand account of his time with Tristano as well as his own analysis of the study, which comes out next week.

Zaxby's Launches Star-Studded Commercials

Zaxby’s is enlisting two stars accustomed to the red carpet in its latest celebrity-themed TV commercials. Ryan Stiles, best known for his work on the improvisational comedy “Whose Line Is It Anyway?” adds hype to the limited-time return of the guest favorite Birthday Cake Milkshake, and “E! News” host Giuliana Rancic also appears in spots to pitch The Blue, a popular salad.

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