When fast-casual chain Zoës Kitchen Inc. debuted on the New York Stock Exchange last April, the Plano, Texas–based Mediterranean-style eatery recorded its initial public offering at $87.5 million. Satisfying an investor appetite for investments within the trendy fast-casual space, Zoës’ strong showing out of the gate was the result of a well-executed strategy—as well as an indicator of fundamental financial shifts underway in the limited-service restaurant industry, experts say.
Zoës Kitchen,a fast-casual restaurant concept offering fresh, made-from-scratch Mediterranean dishes, today introduced new menu options, including a Mediterranean Chicken entrée and two new hummus offerings: Basil Pesto Hummus and Red Pepper Hummus. To complement these new hummus flavors, Zoës Kitchen is also offering a new Hummus Trio appetizer, which provides guests a sampling of the two new flavors together with Zoës signature classic hummus. These new menu options are now available at all Zoës Kitchen restaurants nationwide.
Lighter menu offerings at restaurants long ago moved from being a nice option for health-conscious customers to being the expectation of a sizeable chunk of the population. Increased consumer demand for more nutritious dining choices has sparked an industry-wide movement toward health-focused menu development.
Consumers are bombarded with advertisements every day, from commercials during their favorite TV shows to sponsored Facebook ads on their newsfeed.
Rather than getting lost in the shuffle, limited-service brands are looking to a new approach to marketing to increase their brand awareness and build trust with consumers: content marketing.
Content marketing goes beyond the traditional promotions, menu development shout-outs, and marketing campaigns and provides a brand’s customers with content and information that they actually need and want.
Zoës Kitchen, a fast-casual restaurant concept offering tasty and simple Mediterranean dishes, announced the debut of superfood quinoa onto its menu. The Quinoa Salad rolled out in all Zoës Kitchen locations nationwide September 24.
Customers continue to place a premium on value, and several quick-service and fast-casual brands have found that an engaging and effective loyalty program can be one of the best ways to achieve a value position without simply slashing prices.
But loyalty programs aren’t a one-and-done process. Not only do they take time to create, craft, and hone, but to squeeze the most out of them as possible and keep customers coming back for more, loyalty programs also require frequent updating, revamping, and overhauling.
There are plenty of energy bars, shakes, and supplements on the market today, but if you’re a runner looking to fuel your body – or recover post-run – with wholesome and fresh foods, Zoës Kitchen has just the menu. Runners know that eating the right balance of lean proteins, complex carbs, and fiber will give your body energy to complete the toughest of runs, and Zoës Kitchen has announced the launch of a new menu made especially for road warriors.
Zoës Kitchen, a fast-casual restaurant that delivers goodness from the inside out by creating homemade Mediterranean food, announced a sponsorship of Zoë Goes Running – a first-of-its kind undertaking by world-class runner Zoë Romano to bring awareness and raise funding for the World Pediatric Project (WPP). Zoë Romano, one of only a handful of women to run solo across the U.S., is on a mission to make history by becoming the first person to run the Tour de France.
For a brand whose name literally translates to life in Greek, it’s fitting that Zoës Kitchen’s new mobile L.I.F.E app is meant to help consumers get the most out of theirs.
The L.I.F.E. app features four primary components: A goal-setting option that allows guests to set and track personal goals, while earning free prizes from Zoës when those goals are reached; a nutrition calculator; a store locator; and a rewards program that allows guests to upload their Zoës receipt to earn prizes and discounts for future store visits.
Zoës Kitchen, a fast-casual restaurant concept offering simple Mediterranean-inspired dishes, announced the company will be opening four new stores in the greater Philadelphia area.
The new store openings will roll out over a three-month period, with the first location slated to open in Collegeville, Pennsylvania.