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With box-office sales struggling, movie theaters find a way to keep business fresh: foodservice.
McDonald’s is launching its own TV channel, a sign that quick serves are ready to provide their own customized media content to in-store guests.
Leveraging social media networks to your advantage relies heavily on saying and doing the right things.
A quick-serve brand’s national marketing team is important, but the local-store marketing programs are essential to driving traffic to stores.