Marketing

June 19, 2013

Marketing

featured articles

All the World’s Your Stage An online presence can be a boon to business and give quick serves global appeal. But it also has the power to haunt them.	Birth of a Brand What it takes in this day and age to develop a new brand, from conception to launch.
The Social Media Smarts Don’t jump into social media marketing blind. Follow these tips to be successful at the most popular social media sites.	No Business Like Show Business With dining becoming the new theater, can you sell tickets to your show?
Everything Communication Instill your brand message in every customer touch point.	Focus On the Values Panera Bread’s new marketing platform highlights the why, not the what.
A Super Marketing Tool The decision to add superfoods to the menu isn’t just a culinary consideration.	From Negative to Positive Sites like Yelp and Trip Advisor can be valuable marketing tools.
The Secret’s Out Whether organic or strategic, secret menus can be a boon to business.	Planting the ‘Seeds’ of Marketing New strategy helps operators stretch their marketing budgets.

industry headlines

Quick-Service Pro Joins Board of GRILLiT

2013-06-16

GRILLiT, Inc. announced that it has elected Rob Elliott to serve as chairman of the board of directors.

Elliott has served in senior...

Brands Band Together For Ongoing Hurricane Sandy Relief

2013-06-14

It’s been nearly eight months since Hurricane Sandy wreaked havoc on the East Coast, but for many in the affected areas, recovery is still a...

Bistro Collection Expands With Five New Gourmet Cakes

2013-06-09

The Bistro Gourmet Bakery, a premium foodservice dessert portfolio of The Hillshire Brands Company, has launched an expanded Bistro Collection...

KFC Launches Contest for Playground Makeovers

2013-06-05

In late March, KFC launched the Li’l Playground Makeover Facebook Contest and invited fans to enter to win makeovers for their local...

Smashburger Unveils First TV Spot

2013-06-04

Smashburger, the rapidly expanding better-burger restaurant concept, unveiled its first television advertising campaign in collaboration with...

Arctic Circle Conducting "Mission to Pluto"

2013-06-04

Arctic Circle, the Utah-based restaurant chain, recently unveiled its new advertising campaign – “Mission to Pluto” – with...

McIlhenny Company Reveals Trio of Executive Promotions

2013-06-03

McIlhenny Company, maker of Tabasco brand products, announced several changes to its sales and marketing leadership teams to strengthen and...

Arby's CMO to Step Down

2013-06-03

Arby’s Restaurant Group Inc. announces that its chief marketing officer, Russ Klein, has decided to depart from the company.

Boneheads Selects PR Firm to Lead Brand Revitalization

2013-05-28

Boneheads Grilled Fish and Piri Piri Chicken, an Atlanta-...

Church's Serves Up New Texas Chicken

2013-05-28

Church’s new Texas Chicken, debuting on the menu for a limited time, is a half chicken marinated in special seasonings and cooked without...

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