Marketing

May 17, 2012

Marketing

featured articles

The Buzz About Bonnaroo Ben & Jerry’s discovered that a good sponsorship partner is one that jibes with your brand personality.	The Many Faces of Your Brand Having two distinct customer demographics might expand your sales potential, but it also presents a challenge of marketing to two different bases.
Make Your Ethnic Concept a Familiar Favorite If you want to introduce your ethnic concept to burger-and-fries-loving Americans, try giving them something they’re familiar with.	The Burger Boys For the last 35 years, McDonald’s has had a hand in choosing the biggest basketball stars in the country.
3 Ways to Improve Local Marketing For small concepts, diversifying local-store marketing efforts beyond fliers and handouts is the best way to secure new business.	Will the Groupon Bubble Ever Pop? Their time on top may be temporary, but experts say they’ve changed consumer buying permanently.
How to Keep ’Em Coming Back Loyalty programs aren’t the only way to build repeat visits.	How PR Can Save the Day A good public-relations plan can spread your good news—and curb the affects of bad news.
Picking a Marketing Firm for Your Company If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.	The Road to Relevance with Charitable Giving Take your charitable activities—and your brand—to a whole new level.

industry headlines

TCBY Hits the Streets with First Food Truck

2012-05-16

TCBY recently launched its new frozen yogurt truck platform in Charlotte, North Carolina, as part of its strategic expansion. The mobile truck...

Sonic Turns to 1010data for Business Analytics

2012-05-16

SONIC has embraced 1010data’s Internet-based Big Data Warehouse to analyze billions of records to enable critical business decisions ranging...

Fazoli’s Continues Sales Streak in April

2012-05-16

April was another month of double-digit same-store sales increases at Fazoli’s, thanks to new marketing and hospitality programs launched in...

Orange Leaf Announces Customized Mobile App

2012-05-15

Taking its mission to give patrons the ultimate experience in customization out of the store and into the digital world, Orange Leaf Frozen Yogurt...

Gold Star Chili Launches New Catering Group

2012-05-15

Gold Star Chili of Cincinnati announces the launch of a new catering division, offering three ways to add local flavor to any kind of event.

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Groupon Rewards Launches for Businesses Nationwide

2012-05-15

Groupon announced the nationwide launch of Groupon Rewards, an easy-to-use loyalty program for merchants that enables them to offer customers...

Does Asparagus Stand a Chance Against Fries?

2012-05-14

Mark Bucher, founder of BGR The Burger Joint, is fighting for asparagus’ permanent existence at BGR’s 19 locations.

Starting...

Brand-Specific Kids’ Activity Packs Debut in U.S.

2012-05-14

One of the U.K.’s leading creative marketing and digital design agencies, MILK JNR’S, exhibited its kids’ activity packs for the...

Honey Dew Donuts Debuts Smoothies with Red Bull

2012-05-14

Honey Dew Donuts, New England’s local flavor, is excited to announce the collaboration with energy drink pioneer, Red Bull, with new...

Red Mango Founder to Speak on Social Media Impact

2012-05-11

How do you bring an international brand to the U.S., open more than 170 stores in a credit crisis, win loyal customers for repeat business across...

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