Marketing

February 10, 2012

Marketing

featured articles

How to Keep ’Em Coming Back Loyalty programs aren’t the only way to build repeat visits.	How PR Can Save the Day A good public-relations plan can spread your good news—and curb the affects of bad news.
Picking a Marketing Firm for Your Company If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.	The Road to Relevance with Charitable Giving Take your charitable activities—and your brand—to a whole new level.
Wendy’s, Subway Slash Prices Recent efforts by the two brands show quick serves are trying to fill a pricing void.	Tap into this Marketing Win-Win A Philly Pretzel Factory franchisee reveals how community involvement grows your business, customer base, and brand awareness all at once.
Where Holiday Dollars Are Find out which groups are ready to spend and what they’re buying this season.	What to Do with Google+ Google+ Pages let brands on the new social network, but many are still figuring out how to make it work for them.
Are You Sure About That? Brands should be cautious before jumping onto trends and abadoning what's worked in the past.	2 Target Markets for Restaurants Increase your brand appeal with two lucrative target segments: Millennials and moms.

industry headlines

Participation Triples for NRA’s 'Kids LiveWell'

2012-02-10

The National Restaurant Association today announced that the number of restaurant companies participating in its “Kids LiveWell”...

BBI Launches Fast Casual Sushi Franchise, Sushi Freak

2012-02-10

With the sushi product category exploding onto the national restaurant scene, Beautiful Brands International (BBI) announced today the official...

Egg Farmers, Humane Society Hatch Ad Campaign for Egg Bill

2012-02-09

The Humane Society of the United States and the United Egg Producers launched a new ad campaign today in support of federal legislation providing...

Chuck E. Cheese’s Capitalizes With Social Media Campaign

2012-02-08

M/C/C works with mom bloggers, on behalf of Chuck E. Cheese’s, to help the family entertainment leader reach parents on a more personal...

Barberitos Marketing to Feature Customer Who Lost 70 Pounds

2012-02-07

Barberitos launched its 2012 Healthy Campaign this January systemwide to promote weight loss and wellness. The campaign kicked off with an...

Sonic Appoints O’Reilly to Chief Marketing Officer

2012-02-07

Sonic Corp., the nation's largest chain of drive-in restaurants, today announced the appointment of James O’Reilly as senior vice...

Professional Athletes Key to Liquid Nutrition's Growth

2012-02-06

Several established restaurant chains have brought on professional athletes as franchisees in recent years, but one upstart quick serve is taking...

Chick-fil-A Surpasses $4 Billion in Sales in 2011

2012-02-06

In continuing with its trend of strong sales performance, Chick-fil-A, Inc. announces that it exceeded $4 billion in annual sales in 2011. A...

Domino's Pizza Debuts Parmesan Bread Bites

2012-02-06

Domino's Pizza announces the launch of their new Parmesan Bread Bites, debuting at $1 for a limited time...

“Heads” Coin Toss Will Earn America Free Papa John’s

2012-02-03

Papa John’s, the Official Pizza Sponsor of the NFL, today announced that America has called “heads” in Papa John’s Super...

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