Marketing

May 24, 2013

Marketing

featured articles

No Business Like Show Business With dining becoming the new theater, can you sell tickets to your show?	Everything Communication Instill your brand message in every customer touch point.
Focus On the Values Panera Bread’s new marketing platform highlights the why, not the what.	A Super Marketing Tool The decision to add superfoods to the menu isn’t just a culinary consideration.
From Negative to Positive Sites like Yelp and Trip Advisor can be valuable marketing tools.	The Secret’s Out Whether organic or strategic, secret menus can be a boon to business.
Planting the ‘Seeds’ of Marketing New strategy helps operators stretch their marketing budgets.	The Story of the Sea Customers are increasingly interested in the story behind their food. That’s good news for the seafood industry.
How to Succeed in a New Market Design, promote, and launch your units using these key guidelines.	Buzzwords, Defined You see these buzzwords on menuboards, in advertisements, on food labels. But what do they really mean?

industry headlines

Bruster's Scoops Up New VP of Marketing

2013-04-18

Veteran restaurant marketing executive Michael Branigan has joined artisan frozen treat chain Bruster's Real Ice Cream as vice president of...

Chef Maneet Chauhan Partners with NRAEF for Book Tour

2013-04-15

Maneet Chauhan, James Beard award-winning celebrity chef and judge on Food Network’s hit show "Chopped," has partnered with the...

Primecard Reveals New Advertising Campaign

2013-04-15

After 25 successful years in the discount dining industry, Primecard launches a new advertising campaign directly challenging the online discount...

Noodles & Co. Gets Creative with Campaign

2013-04-13

In the first brand-wide advertising for Noodles & Company, the brand is rolling out outdoor, newspaper (direct-to-subscriber), digital, and...

Great American Cookies Gives Out Tax Day 'Cookie Currency'

2013-04-12

Great American Cookies seeks to sweeten up Tax Day this year by offering customers a free Birthday Cake Cookie on Monday, April 15, 2013, all day...

Newk's Unveils Its New Identity in Plano, TX

2013-04-12

The dining experience that Newk’s customers know and love won’t be changing, but guests of the popular fresh-casual restaurant chain...

On a Mission to Reposition, Krystal Names New Ad Agency

2013-04-11

The Krystal Co., best known for its iconic square hamburgers topped with onions, mustard, and pickles, named Fitzgerald+CO its advertising agency...

Buffets, Inc. Goes Country with Billy Ray Cyrus Partnership

2013-04-11

Buffets, Inc. is proud to announce its latest tie-in with country music, this time with the singer/songwriter/actor Billy Ray Cyrus and his 13th...

Fatburger Gets in the Game as USC Athletics Sponsor

2013-04-11

Fatburger, an All-American, fast-casual burger restaurant, has officially signed a three-year partnership with the University of Southern...

Arby’s Provides Tax Relief with Curly Fry Giveaway

2013-04-10

Tax Day is right around the corner, and thanks to the recent payroll tax hike, millions of Americans are preparing themselves for the most...

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