Marketing

May 20, 2013

Marketing

featured articles

No Business Like Show Business With dining becoming the new theater, can you sell tickets to your show?	Everything Communication Instill your brand message in every customer touch point.
Focus On the Values Panera Bread’s new marketing platform highlights the why, not the what.	A Super Marketing Tool The decision to add superfoods to the menu isn’t just a culinary consideration.
From Negative to Positive Sites like Yelp and Trip Advisor can be valuable marketing tools.	The Secret’s Out Whether organic or strategic, secret menus can be a boon to business.
Planting the ‘Seeds’ of Marketing New strategy helps operators stretch their marketing budgets.	The Story of the Sea Customers are increasingly interested in the story behind their food. That’s good news for the seafood industry.
How to Succeed in a New Market Design, promote, and launch your units using these key guidelines.	Buzzwords, Defined You see these buzzwords on menuboards, in advertisements, on food labels. But what do they really mean?

industry headlines

Ohio State Chef Wins Texas Pete Chipotle Challenge

2013-04-03

The culinary team at The Ohio State University’s Wexner Medical Center shared the limelight recently when Chef Drew Patterson was presented...

Cinnabon Eases Tax Stress with Tax Day Bites Promotion

2013-04-03

Tax Day is known far and wide as one of the most stressful days of the year. To ease that pressure, participating Cinnabon Bakeries across the...

What Basketball? California Tortilla Hosts Its Own Elite 8

2013-03-29

Florida Gulf Coast’s Cinderella story this NCAA playoff season has made for some great headlines—but it’s done a number on most...

SLM Promotes New Campaign at 2013 Conference

2013-03-27

SLM Facility Solutions Nationwide, a member of the Restaurant Facility Management Association since 2005 and loyal attendee to the annual...

A Victor Emerges in the Battle of the Pita Pits

2013-03-22

Pita Pit was doing NCAA bracket-style competitions before they were even popular—this year, that is.

In November, the healthy pita...

Papa John's CMO Exits to Lead Zimmerman Advertising

2013-03-22

Papa John’s International announced that Andrew Varga is resigning his position as chief marketing officer of Papa John’s after...

NRA Marketing Exec Group Unveils Conference Lineup

2013-03-22

The National Restaurant Association Marketing Executives Group (MEG) has announced its lineup of speakers for its spring conference, May 15–...

Basketball Fans Score Big with Wingstop Triple Double Pack

2013-03-21

Now that the NCAA tournament brackets are complete, Wingstop is adding to the excitement with an all-star offer for fans – the Wingstop...

Woody’s Bar-B-Q Builds its Fan Base through Fashion

2013-03-20

National franchise chain Woody’s Bar-B-Q debuts a new concept in marketing and fashion – the Forever Shirt.

Dickey’s Barbecue Chain Hops on Easter Meal Deals

2013-03-20

Dickey’s Barbecue is turning up the heat on this year’s Easter excitement. The fast casual barbecue restaurant chain is offering...

OPERATOR RESOURCES

Smart Chain Reports

Smart Chain Reports

Articles by Issue