Marketing

May 26, 2013

Marketing

featured articles

The Main Event Hosting events can bring new customers to the table, increase revenue, and enhance branding efforts.	Let's Talk About Health Some brands don’t want to include health and wellness in their marketing efforts, for fear of driving away customers. Others are doing just the opposite.
Get in the Game From increased visibility to intense customer loyalty, brands and franchisees are recognizing the perks that come with college sports partnerships.	The Global 30 A look at the top brands, markets, and trends in international growth.
Back to the Beverage Basics Old-school chain turns to a vintage product for new marketing push.	Breaking the 7 Unwritten Rules How some operators succeed by going against the industry’s conventional wisdom.
New Kind of Marketing Brands turn to merchandising for an added revenue stream and stronger fan engagement.	Taglines That Work A well-crafted tagline can position your brand for years to come.
Build Your Buzz Overseas International Wetzel’s Pretzels franchisee shares his advice on establishing success in a foreign market.	It’s Budget Time! Now is the time to establish what you want to get out of your marketing efforts in the coming 12 months.

industry headlines

Krispy Kreme Celebrates Heroes with BOGO Deal

2013-04-19

On April 28, people of all ages will be celebrating National Superhero Day with capes and costumes in honor of their favorite superhuman hero or...

Feisty Chicken & Grill Treats Kids to Free Meal on Sundays

2013-04-19

While many fast food restaurants offer kids meals at reduced prices, Feisty Chicken & Grill steps out ahead of the pack with their Kids Eat...

Bruster's Scoops Up New VP of Marketing

2013-04-18

Veteran restaurant marketing executive Michael Branigan has joined artisan frozen treat chain Bruster's Real Ice Cream as vice president of...

Chef Maneet Chauhan Partners with NRAEF for Book Tour

2013-04-15

Maneet Chauhan, James Beard award-winning celebrity chef and judge on Food Network’s hit show "Chopped," has partnered with the...

Primecard Reveals New Advertising Campaign

2013-04-15

After 25 successful years in the discount dining industry, Primecard launches a new advertising campaign directly challenging the online discount...

Noodles & Co. Gets Creative with Campaign

2013-04-13

In the first brand-wide advertising for Noodles & Company, the brand is rolling out outdoor, newspaper (direct-to-subscriber), digital, and...

Great American Cookies Gives Out Tax Day 'Cookie Currency'

2013-04-12

Great American Cookies seeks to sweeten up Tax Day this year by offering customers a free Birthday Cake Cookie on Monday, April 15, 2013, all day...

Newk's Unveils Its New Identity in Plano, TX

2013-04-12

The dining experience that Newk’s customers know and love won’t be changing, but guests of the popular fresh-casual restaurant chain...

On a Mission to Reposition, Krystal Names New Ad Agency

2013-04-11

The Krystal Co., best known for its iconic square hamburgers topped with onions, mustard, and pickles, named Fitzgerald+CO its advertising agency...

Buffets, Inc. Goes Country with Billy Ray Cyrus Partnership

2013-04-11

Buffets, Inc. is proud to announce its latest tie-in with country music, this time with the singer/songwriter/actor Billy Ray Cyrus and his 13th...

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