Restaurant Marketing


industry headlines


Modern marketing for national limited-service restaurants involves a deeper, more localized connection with consumers, and one company is making it


The launch of Pizza Patrón’s La Ch!#gona pizza broke all-time sales records, making it the most successful LTO product launch in the company’s hist


On Saturday, April 26, Philly Pretzel Factory will give away a free pretzel to every guest who enters one of the 135 franchised stores in celebrati


Moe’s Southwest Grill, the fast-casual restaurant known for its made-to-order southwest fare, launched a brand new Web and mobile site.


Life is full of deadlines, but none are quite as notorious as April 15: Tax Day.


Togo’s Eateries Inc. is giving away 1,000 of its most popular sandwich, #9 Hot Pastrami, during Pastrami Palooza.


In the spirit of making life “Lotz Better,” Schlotzsky’s wants to ease tax day stress for consumers.


Bruegger’s Bagels wants to help ease the burden on taxpayers this filing season—at least at breakfast—with its annual Tax Day special on its popula


With its newest YouTube ad spot, Taco Bell is urging consumers to “move on from [their] old McDonald’s breakfast,” the spot’s narrator says.


In honor of Pizza Patron’s new and controversial LTO product launch, the La Ch!#gona pizza, the brand is promoting a one-day inaugural event.