Restaurant Marketing


industry headlines


Papa John's, the Official Pizza Sponsor of the National Football League (NFL), launched an extensive integrated advertising and social media campai


As the fall season kicks off with college and professional football rivalries, the Dairy Queen system, a Berkshire Hathaway company, is launching a


Friendly’s Ice Cream LLC, operator of Friendly’s restaurants and a manufacturer of ice cream products distributed in more than 8,000 retail outlets


If you blink, you might miss it: Quick-serve restaurants have slowly set out to tackle the next social media marketing platform, the photo messagin


Popeyes Louisiana Kitchen announced its title sponsorship of one of college football’s newest bowl games, the Bahamas Bowl.


Wayback Burgers, a Connecticut-based franchise with more than 80 locations nationwide, announced it will be hosting its 7th annual Triple Triple Bu


Andrew Gamm, brand director for Pizza Patrón, the Mexican pizza chain, revealed the secrets to making a cultural connection that result in sales to


Starbucks announced the early launch of Pumpkin Spice Latte (PSL) for its most loyal of fans.


We’re a nation of snackers and grazers, no doubt—the uptick in the between-meal daypart and the growth of non-entrée menu items is well documented


Wienerschnitzel is giving guests even more chances to win big during its fifth-annual Cash in on a Corn Dog sweepstakes.