Marketing

May 23, 2013

Marketing

featured articles

Healthy Dining, Reimagined In the ongoing health debate, sometimes perception is more important than reality.	The Power of Mom Moms wield significant buying power when it comes to dining out.
12 for ’12 The biggest stories that shaped the restaurant industry this year.	The Pizza Thief Growing pizza chain uses new campaign to steal market share from major players.
Lessons in Facebook McDonald's social media campaign nets up to four times its initial investment.	Lasting Impressions from Roy Bergold With his final column, Roy reflects on the human resources tips he’s shared for the last seven years.
Cause and Effect Maximize your company’s charitable-giving efforts by choosing causes that resonate with employees, franchisees, and consumers.	Extra Credit How one quick serve uses college-student ambassadors to get the word out.
Meet Your Consumer The U.S. continues to be a melting pot of age, race, and status—and so does your consumer.	Time to Jump on the Bandwagon? It’s smart to follow industry trends, but don’t forget to add your own touch.

industry headlines

Pointsmith Nabs Whataburger's Vendor Award

2013-05-23

Whataburger, a family owned and operated quick-serve restaurant chain, has selected Pointsmith, a national in-store marketing management company,...

Pancheros Gets Cheeky With New Packaging

2013-05-23

Pancheros, a fast-casual Mexican restaurant known for “Burritos Better Built,” introduces its new package design.

The packaging...

Toppers Boosts System-Wide Sales by 40% in Q1

2013-05-22

Despite the crowded pizza category, Toppers Pizza is taking its share of the more than $40 billion pie.

System-wide sales increased by more...

Villa Fresh Salutes National Heroes on Flag Day

2013-05-22

To celebrate Flag Day on June 14, Villa Fresh Italian Kitchen will launch the Salute for Slices, an Armed Forces and Local Heroes Appreciation Day...

Marketing Experts Gather for NRA Show Panel

2013-05-11

Duke Marketing, a full-service marketing communications firm specializing in multiunit restaurants, retail, and foodservice operations,...

Del Taco to Offer Free Food Wednesdays

2013-05-09

As Del Taco rolls out changes to their restaurants, the new Buck & Under and New Tastes menus continue to generate positive consumer buzz. The...

Del Monte Fresh Announces 2nd of 4 Weekly Winners

2013-05-09

Del Monte Fresh Produce N.A., Inc. (Del Monte) announces its second of four weekly aspiring chef winners of its “Find Your Inner Chef...

Zaxby’s Scores Big with Major College Sports Sponsorship

2013-05-09

Zaxby’s announces it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division...

Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings

2013-05-08

When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent...

Pocono Produces Unveils New Brand Identity

2013-05-06

Pocono Produce Co., one of the nation’s leading independent food distribution companies, unveiled a new brand identity to more accurately...

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