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Your website is just as important as your social media and mobile marketing.
Becoming overly committed to discounting produces long-term margin headaches.
Female consumers offer enormous purchasing power, making them a critical piece to the future of quick service.
The rapidly growing Hispanic population is causing a major shakeup in the limited-service business.
How to build a framework that resonates with your target customer.
National TV spots spark consumer excitement in new markets.
Seven ways quick serves can elevate themselves from good to great.
International sports sponsorships could be the ticket to building a global brand presence.
The biggest lesson I learned about hospitality in 2013.
By using tools widely available on the Web, operators can better manage their online presence without exhausting themselves.