Marketing

May 20, 2013

Marketing

featured articles

One to Watch: Smiling Moose Deli Midwest sandwich chain plans to track its way across the country with slow and steady expansion.	What Comedy Can Do For You Wahoo’s uses comedy podcast to reach new customers.
Cracking the NFL The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.	History in the Making QSR celebrates 410 years of industry milestones.
The Town-Gown Affair Even with a customer base made up of transient students, college towns represent a major opportunity for quick-serve operators.	New Kid on the Block Noodles & Company franchisee Robert Barton shares his tips on how to introduce a new brand to a market.
The Dietary Restriction Playbook Developing dietary restriction options is only half the battle; how you communicate them to customers makes all the difference.	Be Seen, Not Just Heard In image-based social networks like Pinterest and Instagram, restaurants now have their ideal social networks.
The Fresh Factor It’s important to know when your brand is due for change.	Get Ready for Prime Time CEOs find marketing success in the mirror.

industry headlines

Marketing Experts Gather for NRA Show Panel

2013-05-11

Duke Marketing, a full-service marketing communications firm specializing in multiunit restaurants, retail, and foodservice operations,...

Del Taco to Offer Free Food Wednesdays

2013-05-09

As Del Taco rolls out changes to their restaurants, the new Buck & Under and New Tastes menus continue to generate positive consumer buzz. The...

Del Monte Fresh Announces 2nd of 4 Weekly Winners

2013-05-09

Del Monte Fresh Produce N.A., Inc. (Del Monte) announces its second of four weekly aspiring chef winners of its “Find Your Inner Chef...

Zaxby’s Scores Big with Major College Sports Sponsorship

2013-05-09

Zaxby’s announces it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division...

Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings

2013-05-08

When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent...

Pocono Produces Unveils New Brand Identity

2013-05-06

Pocono Produce Co., one of the nation’s leading independent food distribution companies, unveiled a new brand identity to more accurately...

DOLE Announces Winners of Fruit Flash Mob

2013-05-06

Dole Packaged Foods is pleased to announce the grand-prize winner of the second annual DOLE Fruit Flash Mob contest is Indian River High School (...

Kellogg's Wins Outstanding Website Award

2013-05-05

Kellogg’s and KelloggsFoodAwayFromHome.com have been awarded the Outstanding Website Award by the Web Marketing Association during the...

El Pollo Loco Lands New Agency of Record

2013-05-04

El Pollo Loco has selected Zeno Group as its new public relations agency of record following a competitive review.

The agency’s Santa...

Dunkin’ Hits Twitter to Say Hello to Simply Orange

2013-05-02

With National Orange Juice Day this Saturday, May 4, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is...

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