Marketing

May 20, 2013

Marketing

featured articles

One to Watch: Smiling Moose Deli Midwest sandwich chain plans to track its way across the country with slow and steady expansion.	What Comedy Can Do For You Wahoo’s uses comedy podcast to reach new customers.
Cracking the NFL The league’s signage rules are strict, leading brands to take advantage of TV broadcasts.	History in the Making QSR celebrates 410 years of industry milestones.
The Town-Gown Affair Even with a customer base made up of transient students, college towns represent a major opportunity for quick-serve operators.	New Kid on the Block Noodles & Company franchisee Robert Barton shares his tips on how to introduce a new brand to a market.
The Dietary Restriction Playbook Developing dietary restriction options is only half the battle; how you communicate them to customers makes all the difference.	Be Seen, Not Just Heard In image-based social networks like Pinterest and Instagram, restaurants now have their ideal social networks.
The Fresh Factor It’s important to know when your brand is due for change.	Get Ready for Prime Time CEOs find marketing success in the mirror.

industry headlines

Green Leaf’s Celebrates Salad Month with iPad Giveaway

2013-05-02

Green Leaf’s Beyond Great Salads is kicking off salad season and National Salad Month with the launch of iLove Salad iPad Giveaway. Green...

Firehouse Subs Awards Pointsmith a 3-Year Contract

2013-05-02

Nationwide restaurant chain, Firehouse Subs, has awarded Pointsmith a three-year in-store marketing management contract. Under the new agreement,...

Orange Julius Hits the Small Screen for the First Time

2013-04-30

For the first time in its 87-year history, Orange Julius products will be advertised in a national television campaign.

The 30-second spot...

Salsarita's Welcomes Cinco de Mayo with 5-Day Celebration

2013-04-29

Learn “the Secrets of Cinco” with Salsarita’s. The Fresh Mexican Cantina is celebrating Cinco de Mayo with a five-day...

WOW Café Expands its 'Wings' and Rebrands as American Grill

2013-04-29

New Orleans’ favorite wing joint WOW Café has gotten a facelift and will roll out a new trade dress among locations across New Orleans and...

Henny Penny Launches Better Solutions Ad Campaign

2013-04-28

Leading foodservice equipment innovator and manufacturer Henny Penny Corporation has launched a new advertising campaign to spotlight the company...

Alaska Seafood Goes Vintage with Marketing Materials

2013-04-25

Capture the delicious heritage of wild Alaska cod with new merchandising materials from the Alaska Seafood Marketing Institute (ASMI).

...

Burgerim Launches in North America

2013-04-25

U2R1 Media, a full-service brand and marketing agency with offices in Los Angeles and Toronto, announced it has completed the launch of the...

New Menus, Ads Usher In Del Taco's Next Growth Phase

2013-04-25

Having been in refresh mode for more than year, Del Taco is ready to enter the final phase of a major brand upgrade that has so far included new...

Smoothie King and Its Guests are 40 Years Strong

2013-04-25

Smoothie King Franchises will continue its celebration of serving as the premier global smoothie and nutritional lifestyle center for the past 40...

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