Marketing

May 25, 2013

Marketing

featured articles

Make Your Ethnic Concept a Familiar Favorite If you want to introduce your ethnic concept to burger-and-fries-loving Americans, try giving them something they’re familiar with.	The Burger Boys For the last 35 years, McDonald’s has had a hand in choosing the biggest basketball stars in the country.
3 Ways to Improve Local Marketing For small concepts, diversifying local-store marketing efforts beyond fliers and handouts is the best way to secure new business.	Will the Groupon Bubble Ever Pop? Their time on top may be temporary, but experts say they’ve changed consumer buying permanently.
How PR Can Save the Day A good public-relations plan can spread your good news—and curb the affects of bad news.	How to Keep ’Em Coming Back Loyalty programs aren’t the only way to build repeat visits.
Picking a Marketing Firm for Your Company If your company is growing beyond its own marketing capabilities, hiring a marketing agency might be a smart move. Here’s what to look for.	The Road to Relevance with Charitable Giving Take your charitable activities—and your brand—to a whole new level.
Wendy’s, Subway Slash Prices Recent efforts by the two brands show quick serves are trying to fill a pricing void.	Tap into this Marketing Win-Win A Philly Pretzel Factory franchisee reveals how community involvement grows your business, customer base, and brand awareness all at once.

industry headlines

Del Monte Fresh Announces 2nd of 4 Weekly Winners

2013-05-09

Del Monte Fresh Produce N.A., Inc. (Del Monte) announces its second of four weekly aspiring chef winners of its “Find Your Inner Chef...

Zaxby’s Scores Big with Major College Sports Sponsorship

2013-05-09

Zaxby’s announces it is “The Official Chicken of College Sports” and has collective intellectual property rights at 25 Division...

Wendy's Moonlight Meal Deal Satisfies Late-Night Cravings

2013-05-08

When it comes to late-night quests for food, eight in 10 Millennial males said they want good food—not just any food, according to a recent...

Pocono Produces Unveils New Brand Identity

2013-05-06

Pocono Produce Co., one of the nation’s leading independent food distribution companies, unveiled a new brand identity to more accurately...

DOLE Announces Winners of Fruit Flash Mob

2013-05-06

Dole Packaged Foods is pleased to announce the grand-prize winner of the second annual DOLE Fruit Flash Mob contest is Indian River High School (...

Kellogg's Wins Outstanding Website Award

2013-05-05

Kellogg’s and KelloggsFoodAwayFromHome.com have been awarded the Outstanding Website Award by the Web Marketing Association during the...

El Pollo Loco Lands New Agency of Record

2013-05-04

El Pollo Loco has selected Zeno Group as its new public relations agency of record following a competitive review.

The agency’s Santa...

Dunkin’ Hits Twitter to Say Hello to Simply Orange

2013-05-02

With National Orange Juice Day this Saturday, May 4, Dunkin’ Donuts, America’s all-day, everyday stop for coffee and baked goods, is...

Green Leaf’s Celebrates Salad Month with iPad Giveaway

2013-05-02

Green Leaf’s Beyond Great Salads is kicking off salad season and National Salad Month with the launch of iLove Salad iPad Giveaway. Green...

Firehouse Subs Awards Pointsmith a 3-Year Contract

2013-05-02

Nationwide restaurant chain, Firehouse Subs, has awarded Pointsmith a three-year in-store marketing management contract. Under the new agreement,...

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