Marketing

May 23, 2013

Marketing

featured articles

The Good, Bad About Mobile Marketing The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.	Would Your Crew Wear Mobile Ads? New technology will allow quick serves to turn uniforms into interactive marketing devices.
In the Crosshairs: Kids’ Marketing The demand for regulating quick serves' marketing to kids is growing.	Trust Roy, It's Worth a Grand When you open the doors to your quick-serve unit, don’t be a softy; do it in style by heeding Roy’s tips.
You Have More Competition than You Think In addition to the quick serve down the street, there’s also the local grocery store, gas station, and even vending machine.	Don't Waste Your Sponsorships A Rally’s franchisee explains how operators can activate sports marketing efforts to ensure success for their stores.
5 Must-Haves for Social Marketing Success Learn how to stretch your marketing dollars by integrating social media with traditional marketing strategies.	How to Spot a Good (& Bad) Brand Extension Brand extensions can be a smart way to build excitement and drive traffic, but any extension that strays too far can be a costly mistake.
Activation is Key in Sports Marketing A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?	Being Mr. McDonald’s When operators are fully committed to cause marketing, brands become an everyday part of consumers’ lives. McDonald's did it. So can you.