Marketing

May 22, 2013

Marketing

featured articles

The Good, Bad About Mobile Marketing The popularity of smartphones is skyrocketing, and their importance as a marketing tool can’t be understated. Here’s how you can unlock the full potential of mobile to build your brand.	Would Your Crew Wear Mobile Ads? New technology will allow quick serves to turn uniforms into interactive marketing devices.
In the Crosshairs: Kids’ Marketing The demand for regulating quick serves' marketing to kids is growing.	Trust Roy, It's Worth a Grand When you open the doors to your quick-serve unit, don’t be a softy; do it in style by heeding Roy’s tips.
You Have More Competition than You Think In addition to the quick serve down the street, there’s also the local grocery store, gas station, and even vending machine.	Don't Waste Your Sponsorships A Rally’s franchisee explains how operators can activate sports marketing efforts to ensure success for their stores.
5 Must-Haves for Social Marketing Success Learn how to stretch your marketing dollars by integrating social media with traditional marketing strategies.	How to Spot a Good (& Bad) Brand Extension Brand extensions can be a smart way to build excitement and drive traffic, but any extension that strays too far can be a costly mistake.
Activation is Key in Sports Marketing A 30-second spot at last month’s Super Bowl went for nearly $3 million. So why is sports marketing the largest sector of the sponsorship industry—and how can you make it work for you?	Being Mr. McDonald’s When operators are fully committed to cause marketing, brands become an everyday part of consumers’ lives. McDonald's did it. So can you.

industry headlines

Robeks Launches Localized Media Automation Platform

2013-04-20

The 108 franchisees of Los Angeles, California-based Robeks Premium Fruit Smoothies began utilizing Silvercrest Advertising’s state-of-the-...

8 Lessons from WFF's Annual Leadership Conference

2013-04-19

For the first time, QSR had the honor of attending the Women’s Foodservice Forum’s Annual Leadership Development Conference,...

Krispy Kreme Celebrates Heroes with BOGO Deal

2013-04-19

On April 28, people of all ages will be celebrating National Superhero Day with capes and costumes in honor of their favorite superhuman hero or...

Feisty Chicken & Grill Treats Kids to Free Meal on Sundays

2013-04-19

While many fast food restaurants offer kids meals at reduced prices, Feisty Chicken & Grill steps out ahead of the pack with their Kids Eat...

Bruster's Scoops Up New VP of Marketing

2013-04-18

Veteran restaurant marketing executive Michael Branigan has joined artisan frozen treat chain Bruster's Real Ice Cream as vice president of...

Chef Maneet Chauhan Partners with NRAEF for Book Tour

2013-04-15

Maneet Chauhan, James Beard award-winning celebrity chef and judge on Food Network’s hit show "Chopped," has partnered with the...

Primecard Reveals New Advertising Campaign

2013-04-15

After 25 successful years in the discount dining industry, Primecard launches a new advertising campaign directly challenging the online discount...

Noodles & Co. Gets Creative with Campaign

2013-04-13

In the first brand-wide advertising for Noodles & Company, the brand is rolling out outdoor, newspaper (direct-to-subscriber), digital, and...

Great American Cookies Gives Out Tax Day 'Cookie Currency'

2013-04-12

Great American Cookies seeks to sweeten up Tax Day this year by offering customers a free Birthday Cake Cookie on Monday, April 15, 2013, all day...

Newk's Unveils Its New Identity in Plano, TX

2013-04-12

The dining experience that Newk’s customers know and love won’t be changing, but guests of the popular fresh-casual restaurant chain...

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