Wendy’s Reaches Out to Cash-Strapped Consumers With Trio of 99-CENTS
Signature Value Sandwiches
Wendy’s is reaching out to cash-strapped consumers with a trio of sandwiches priced at 99 cents.
Wendy’s announced today the national introduction of a 99-cents Double Stack cheeseburger and plans to aggressively promote this menu option, along with the company’s 99-cents Junior Bacon Cheeseburger and 99-cents Crispy Chicken Sandwich.
“The Double Stack is a proven store traffic and sales driver,” said Wendy’s Interim Chief Marketing Officer Paul Kershisnik. “While the sandwich has been offered over the years in a number of U.S. markets, this will be the first time we have rolled it out nationally.”
The Double Stack cheeseburger and the other two value sandwiches will go head-to-head against the double cheeseburger offered by Wendy’s largest competitor.
The Double Stack will feature two junior hamburger patties, cheese, Heinz® Ketchup, onion, mustard and pickles. The sandwich will replace the Stack Attack on Wendy’s Value Menu.
As part of the Double Stack launch, 400 participating Wendy’s restaurants from Central Florida through Miami will present the first 50 dine-in customers on Labor Day with a book of 52 coupons for free Double Stacks—one year’s supply. A total of one million Double Stack coupons will be given away.
