Competition | September 2010 | By Jill Watral
10 Reasons to Celebrate
Raising the Burger Bar
After learning that tens of thousands of people die every year from common bacterial infections because of resistance to antibiotics from meat consumption, Hans Hess decided to do something about it. It was time to create a nonfactory farm burger that was antibiotics-free. And in 2005, he did just that with the opening of the first Elevation Burger store.
“It was personal passion combined with a public health concern,” CEO Hess says about the founding of the chain. Aside from fond memories of searching for the best burger joints in town with his mother, “a lot of the inspiration came from just wanting to have a better burger … a clean burger that didn’t make my stomach upset.”
From the stores’ building structure to its beef and veggie patties, sustainability is Elevation Burger’s biggest focus, particularly when it comes to families. Hess says that moms, dads, and kids are all Elevation Burger’s target audience, particularly “parents who want their children to have a better product in their little tummies.”
As organic and sustainable trends gain popularity across the nation, so, too, does the Elevation Burger concept. After five years in business and seven locations to date, the chain continues to expand, with more than 10 locations set to open this year.
10 More Reasons to Celebrate
No. 1 Cinnabon celebrates 25 years of sweets by launching a new cupcake line.
No. 2 To mark its 20 years as a leading chicken fast casual, Zaxby’s launches its Fanatic Video Contest online.
No. 3 It’s out with the old and in with a completely new pizza recipe at Domino’s to celebrate its 50th anniversary.
No. 4 Ten years of the White Castle Cravers Hall of Fame has helped rock musicians, movie stars, and even a Greek Orthodox priest earn the title.
No. 5 Tastee-Freez celebrates National Ice Cream day to ring in its 60th year as a dessert destination.
No. 6 Phillips Foods marks 20 years of providing pasteurized crab meat to all restaurant segments, including quick serves.
No. 7 Celebrating 15 years at Biggby Coffee means enjoying a 3 percent increase in sales over 2009.
No. 8 Togo’s Sandwiches is heading into its 40th year with a refreshed look—new logo, interiors, packaging, and uniforms.
No. 9 Fifteen years and more than 500 restaurants later, Qdoba is hosting local promotions to celebrate its success.
No. 10 This year’s oldest brand, Cooper-Atkins, celebrates 125 years of providing temperature controls to restaurants. Now, that’s hot!
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