May 18, 2013

2012 Drive-Thru Study: Impact of Pre-Sell Menu on Timing

McDonald’s and Burger King are actually faster in the drive thru when they do not have a pre-sell menuboard in place.

 Average Service Time
Chainsort iconTotal UnitsWith Pre-SellWithout Pre-Sell
Bojangles'242147.17176.75
Burger King318209.76194.45
Chick-fil-A303190.01190.45
Krystal203170.48179.5
McDonald's362196.41184.64
Taco Bell307140.73153.59
Wendy's318128.11131.05
Summary2,053175.56170.38