2012 Drive-Thru Study: Service Attributes

Per usual, Chick-fil-A sets the high bar in every service attribute category.

 PleaseThank YouEye ContactPleasant DemeanorSmileNone of the Above
ChainTotal UnitsCountPercentCountPercentCountsort ascendingPercentCountPercentCountPercentCountPercent
Krystal2038843.3%16983.3%17988.2%15676.8%12461.1%52.5%
Bojangles'24216367.4%20584.7%21187.2%19580.6%16969.8%83.3%
Burger King31815950%26282.4%26884.3%25379.6%20062.9%165%
Taco Bell30718359.6%27890.6%27790.2%27087.9%24479.5%62%
Chick-fil-A30322473.9%27490.4%27791.4%28594.1%25684.5%41.3%
Wendy's31817254.1%27285.5%27787.1%26483%20163.2%113.5%
McDonald's36218551.1%30383.7%31787.6%29882.3%25570.4%92.5%
Summary2,0531,17457.20%1,76385.90%1,80688.00%1,72183.80%1,44970.60%592.90%