May 22, 2013

2012 Drive-Thru Study: Speaker Clarity

As speaker technology continues to improve, the benchmark chains are inching toward perfect speaker clarity scores.

 Clear & UnderstandableNot Clear or Understandable
ChainTotal UnitsCountPercentsort iconCountPercent
Taco Bell30730298.4%51.6%
Wendy's31830997.2%92.8%
McDonald's36234795.9%123.3%
Burger King31830094.3%175.3%
Bojangles'24222894.2%135.4%
Chick-fil-A30328092.4%72.3%
Krystal20317586.2%2813.8%
Summary2,0531,94194.50%914.40%